..Gary Dretzka
..Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Michael Wilmington

July 6, 2004

For Immediate Release

WHITE CASTLE SETS UP SHOP ON THE SUNSET STRIP TO PROMOTE JULY 30 RELEASE OF HAROLD AND KUMAR GO TO WHITE CASTLE

Legendary Restaurant Chain Brings Famed Burgers To West Coast For A Limited Time Starting July 22

LOS ANGELES (July 1, 2004) - West Coast burger lovers hungry to get a taste of the upcoming New Line Cinema comedy Harold & Kumar Go To White Castle are in luck as White Castle is coming to the Sunset Strip.

As part of a special promotional event, White Castle is opening its very first restaurant on the west coast for an 11-day promotional event leading up to the release of the film. The full-scale replica of a White Castle Burger restaurant will be located at 8301 W. Sunset Blvd. (across the street from The Standard hotel) and will be giving away 50,000 free White Castle hamburgers over the course of the week in conjunction with local radio station Power 106 FM.

The promotion kicks off with a star-studded ribbon-cutting event, to be held July 22 at 8:00 pm, and will run through August 11.

In addition to featuring the one-of-a-kind burgers that White Castle fans crave, the location will feature a variety of themed promotional activities and giveaways including a sweepstakes in which visitors will be able to enter for the chance to win a free car .

Opening in theaters July 30, Harold & Kumar Go to White Castle follows two likeable underdogs who set out on an unbelievable Friday night quest to satisfy their craving for White Castle hamburgers. Their bizarre journey takes them across the broad terrain of their home state of New Jersey and leads to encounters with a cast of wild characters. The film, which stars John Cho (American Pie) and Kal Penn (Van Wilder), is scheduled for a July 30 release.

About New Line Cinema Corporation:
New Line Cinema is the oldest and most successful independent film company in the world. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, licensing, merchandising and international marketing and distribution. New Line is a pioneer in franchise filmmaking and its Oscar-winning The Lord of the Rings trilogy is the most successful film franchise in history. Together with its subsidiary, Fine Line Features, New Line is a unit of Time Warner.

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