..Gary Dretzka
..Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Michael Wilmington

June 22, 2004

Variety
Fahrenheit Ratings Row - What Yahoo! Left Off
by Gabriel Snyder

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Organizing tool

MoveOn is hoping to use "Fahrenheit" as an organizing tool. Org is planning to hand out leaflets afterward, inviting moviegoers to more than 1,000 house parties where Moore will participate in a conference call to answer questions about the pic.

"We'll talk about how we can direct the energy coming out of this movie into educating voters and influencing the election," org execexec director Eli Pariser said.

Move America Forward, a group that urged conservatives to contact theaters to prevent them from showing "Fahrenheit," has proven an effective counter for both Moore and MoveOn to promote the pic. Moore has referred frequently to "right-wing" attempts to censor his pic.

MAF chief strategist Sal Russo said of his campaign, "Obviously, it's getting a lot of attention." But asked if he knew of any exhibs that had decided not to play the pic, he said, "We haven't heard back from any theaters directly."