WEEK
TWELVE
B.O.
Intermission
At about the half
way mark in the season, I figured that since almost no one was writing
a word about the box office, I should do something.
And here is the
news
Mr. Anti-Slump 2006 is here to tell you that the first seven
weeks of this summer is the worst of the last five years.
That may be deceiving.
With the exception of the remarkably front-loaded 2003, this summer's
first seven weeks are off no more than 4% any of the other three years
(of the five in this survey).
In another quirky
stat, 2006 is only the second summer in history to have five straight
$200 million-plus box office weeks within these first seven weeks.
The seven $100 million-plus
movies so far (projecting Click as one, though it's not there
yet) ties the 2003 record for that stat but still is pretty much average
for early summer, since we haven't seen the heights in the top titles.
While I expected
to see an upswing in the worldwide numbers, as that market continues
to grow, the reality is that at this point of this summer, overall business
is off hundreds of millions among the top titles when compared to the
last five years. (Yes, I am taking the fact that not all the domestic
releases have rolled out in all markets yet.) Huzzah for The Da Vinci
Code doing over $700 million worldwide, but that summer leading
number is more than $100 million behind previous years' leaders, Star
Wars III, Shrek 2, Finding Nemo and Spider-Man. And the #2,
X-Men: The Last Stand, is between $100 million and $300 million
off of the #2s of summers past.
But let's get down
to the real nitty gritty. 2006 will be the first year since 1998 and
Saving Private Ryan in which the top summer film didn't launch
in May. Even in the first Pirates year (2003), Pirates came in second
to Finding Nemo.
In fact, it seems
likely that the #1 and the #2 picture of Summer 2006 will be launched
this week and next. There really is no modern precedent for this. There
were summer #2s like Spider-Man 2, Pirates of the Caribbean: Curse
of the Black Pearl, and War of the Worlds.
In the last five
years, the "worst" performance by a top summer film domestically
was Finding Nemo's $340 million. Neither of our current leaders,
X-Men: The Last Stand and The Da Vinci Code, appears ready
to come within $100 million of that number.
So now, it's up
to Pirates of the Caribbean: Dead Man's Chest and Superman
Returns to lead the way. But don't get too dependent on those two
titles alone. Films that open in the next two months, combined with
holdover from the first two months, are still about $2 billion away
from an average summer.
The two big movies
alone could account for $650 million. (Remember, this is domestic.)
But these 11 titles - The Devil Wears Prada, You, Me & Dupree,
Little Man, Monster House, Lady In The Water, My Super Ex-Girlfriend,
Miami Vice, The Ant Bully, Talladega Nights, Snakes on a Plane, World
Trade Center - really need to kick in at least $900 million between
them to make the summer stay strong.
Truth is, for all
the bitching and moaning about the quality of the films this summer,
the box office picture has been pretty boring. The Break-Up &
The Da Vinci Code defied critics. It will take Cars and
Over The Hedge to match Shrek 2 or Finding Nemo
but they will pass Nemo and come close to Shrek 2, so not worth
screaming. X-Men: The Last Stand will not live up to its opening,
but it will be the best performer of the three films in the franchise.
Even Mission:Impossible III, while a disappointment, is not the
disaster that reports here at home suggested at first. Really, only
Poseidon stands out now as an unmitigated disaster.
Of course, there
is also this to consider
this is the most expensive summer in
the history of the movie business. If reports are accurate, Click
and The Break-Up will be the two $100 million grosser of this
summer to cost less than $100 million to produce. And I count at least
three $150 million production budgets so far this summer with Superman:
The MEFE and a $200 million-plus Pirates 2 about to launch. That will
be a minimum of five $150 million-plus budgets entering the market in
just nine weekends. Insane, really. (paragraph edited to included
The Break-Up at 1:31p, 6/29)
Next summer, May
starts with Spider-Man 3, Shrek 3 two weeks later, and Pirates
3 a week after that. Are you scared of monsters?
The parade of sequels
to $100 million hits continue in June with Ocean's Thirteen (a
fourth third), Fantastic Four Two, and Evan "Not Bruce"
Almighty.
Transformers
shoots for July 4 while Harry Potter V returns to summer
for the second time and The Simpsons hit the big screen.
But August makes
July look a little slow with Bourne 3, AVP2 and Rush Hour
3 all arriving, along with Oscar nominee Amy Adams playing
purebred to the Underdog.
Holy Moley!
That's eight sequels
to films that opened to more than $50 million. The record for $50 million
summer openings is also eight (2003). And there are still Oceans (the
past two opened in the high 30s), Simpsons, and Transformers
chasing the big opening, plus animated contenders Surf's Up and
Ratatouille.
The most muscular
set of three or more May openings was 2003's X2: X-Men United,
The Matrix Reloaded, Finding Nemo, and Bruce Almighty.
92, 86, 70, 68. Expect next year's May trio to be chasing that $315
million in openings from those four films.
But the good news
is that next summer, albeit the most crowded ever, will also be a lot
cheaper than this year.
And the answer to
this summer
it's all ahead of us.
This
Week's Box Office Chart
THE
BOX OFFICE CHARTS
Week
11 - 6/22
Week
Ten - 6/15
Week
Nine - 6/8
Week
Seven - 5/25
Week
Six- 5/18
Week
Five - 5/11
Week
Four - 5/4
Week
Two - 4/20
Week One - 4/13
THE
COLUMN
Week
11 - 6/22
Week
Ten - 6/15
Week
Nine - 6/8
Week Eight - 6/1
Week
Seven - 5/25
Week
Six - 5/18
Week
Five- 5/11
Week
Four - 5/4
Week
Three - 4/27
Week
Two - 4/20
Week One - 4/13
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