| April 13, 2008 |
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..Gary
Dretzka
..Noah
Forrest
..Leonard
Klady
..R.J.
Matson
..David
Poland
..Douglas
Pratt
..Ray
Pride
..Michael
Wilmington
Hop To It
April 13, 2008
Weekend Estimates
Weekend movie going dressed up and gave its corsage to the scare fare Prom Night that bested all comers with an estimated $22.8 million. Another freshman, the tough cop Street Kings ranked second with a so-so $12.1 million and the limited wide release preem Smart People entered the fray with respectable revenues of $4.2 million.
There was also a glut of specialized newbies including two Bollywood entries, U, Me Aur Hum with $347,000 at 89 venues and Krazzy 4 racking up $157,000 at 59 sites. The most potent limited releases were the Toronto-preemed drama The Visitor with an $18,800 average at four exposures and the non-fiction geriatric musical Young@Heart that also bowed at four theaters.
The torrent of new movies and the holdover strength of other films came up short overall as domestic film going continued its slow ebb. For the industry, summer can't come too soon and mavens are counting the days down to the May 2 release of Iron Man.
Prom Night, a remake of the Canadian shocker of the 1980s, did better than the $20 million gross most had predicted in light of a season that's seen just fair results for genre entries. Don't believe the spin that there have been too many horror releases or that its appeal is on the wane. What's on the wane is originality (most have been unnecessary remakes) and vitality and the majors and specialists might be better served to do a little r & d rather than scroll through rights catalogues.
Not much was expected for Street Kings based upon a James Ellroy story and it still performed a bit below its anticipated strength. It joins the ranks of such disparate recent releases as Leatherheads and Meet the Browns that opened softer than expected and have experienced more drastic weekly box office drops.
Overall business generated roughly $96 million in ticket sales for a slight 1% decline from the prior weekend. However, it was a significant 21% behind the 2007 session when Disturbia, another horror yarn, opened with a virtually identical Prom card of $22.2 million.
The critics were high on this weekend's Smart People and The Visitor and sales appeared to confirm that an audience that reads reviews also buys movie tickets. That sector simply isn't as avid as the frequents and the effectiveness of starting slow or wide continues to dog the specialized sector of exhibition.
Two of the platformers demonstrate how easy it is to stumble. Young@Heart that's been a festival favorite managed to get across the idea that a heartwarming tale of seniors performing a soft rock repertoire would be an enjoyable alternative. Conversely, Chaos Theory looked just like countless other youth dramas and the absence of something fresh in the mix likely means its roll out will slow to a crawl.
Weekend Finals - April 11-13, 2008
Title Prom Night 20,804,941 - 2700 20,804,941 Street Kings 12,469,631 - 2467 12,469,631 21 10,470,173 -32% 2736 61,738,420 Nim's Island 9,111,667 -31% 3518 25,391,566 Leatherheads 6,276,665 -50% 2771 21,976,580 Horton Hears a Who 5,920,566 -35% 3209 139,548,920 Smart People 4,092,465 - 1106 4,092,465 The Ruins 3,385,395 -58% 2814 13,548,871 Superhero Movie 3,216,247 -41% 2526 21,304,164 Drillbit Taylor 2,044,988 -40% 2205 28,436,029 Meet the Browns 1,555,182 -54% 1170 40,098,131 10,000 B.C. 1,478,374 -47% 1550 91,753,844 Stop-Loss 1,102,718 -51% 1305 10,025,906 Shutter 1,093,946 -61% 1435 24,881,550 The Bank Job 992,188 -42% 802 28,420,868 Shine a Light 960,469 -35% 277 2,887,430 Under the Same Moon 953,266 -45% 445 10,337,903 College Road Trip 865,026 -49% 1012 42,301,612 U, Me Aur Hum 642,923 - 89 642,923 Run Fat Boy Run 587,221 -57% 534 5,430,641 Vantage Point 522,492 -52% 575 71,905,849 Miss Pettigrew Lives for a Day 505,080 -31% 471 11,318,201 Never Back Down 470,511 -58% 713 23,892,829 The Bucket List 373,434 80% 390 92,191,070 The Counterfeiters 351,856 -2% 147 3,377,613 The Spiderwick Chronicles 327,918 48% 407 70,278,709 Krazzy 4 322,426 - 59 322,426 Juno 297,006 -24% 323 143,004,923 The Other Boleyn Girl 295,006 -50% 405 26,604,525 Fool's Gold 254,987 -26% 275 69,001,981 Sea Monsters: A Prehistoric Adventu 193,849 -21% 47 11,125,054 National Treasure: Book of Secrets 192,029 -28% 253 218,979,290 In Bruges 178,357 -28% 163 7,102,257 Step Up 2 the Streets 160,266 61% 246 57,581,892 Priceless 151,348 -8% 42 523,377 Jumper 144,008 -32% 209 78,978,177 Flawless 141,148 -7% 63 576,599 Alvin and the Chipmunks 139,516 -42% 227 217,075,500 Married Life 129,836 -32% 95 1,197,472 Hannah Montana/Miley Cyrus 3-D 109,517 30% 13 65,138,443 Bella 106,905 - 30 7,846,310 The Band's Visit 104,935 -25% 90 2,614,080 27 Dresses 99,504 -30% 140 76,526,559 Emma Smith: My Story 94,663 - 36 94,663 The Visitor 86,488 - 4 86,488 Persepolis 82,522 251% 147 4,293,233 Penelope 74,483 42% 178 9,745,606 Dolphins and Whales 3-D 68,641 -12% 12 962,149 U2 3D 65,675 17% 17 7,427,757 Definitely, Maybe 58,243 -45% 194 32,071,363 Space Station 3-D 57,256 8% 6 74,481,355 Semi-Pro 53,206 -32% 128 33,370,443 Year My Parents Went on Vacation 51,828 45% 30 558,349 Caramel 51,379 -20% 39