..Gary Dretzka
..
Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Kim Voynar
..Michael Wilmington

April 6, 2008
March 30, 2008
March 23, 2008
March 16, 2008
March 9, 2008
March 2, 2008
Feb 24, 2008
Feb 18, 2008
Feb 10, 2008
Feb 3, 2008
Jan 27, 2008
Jan 21, 2008




April 6, 2008
Weekend Finals
Top Global Grosses
Domestic Market Share

Leathertails ... Oops!
The thrill of victory eluded the debut of Leatherheads as its estimated $13.4 million weekend trailed the $15.4 million sophomore session of 21. The frame's other freshmen releases also opened on the dull side with the family friendly Nim's Island grossing $13.2 million and the horror entry The Ruins bowing to $7.6 million.

In the continuing movie going slump the Stones rolled but didn't rock with the limited release concert film Shine a Light tallying $1.4 million. Other specialized newbies included two from last year's Cannes festival receiving some initial traction. The Noah Jones starrer My Blueberry Nights had a tuneful $68,300 at six venues while The Flight of the Red Balloon sailed to $34,900 in two exclusives. There was also good response of $23,300 from three screens for the Israeli import Jellyfish but American indies Meet Bill and Sex and Death 100 were commercially D.O.A.

Overall business experienced another significant decline, ebbing 9% for the immediate prior weekend. Measured against 2007 box office sank by 25%. Last year's premiere pictures were also dull including Are We Done Yet? with $14.3 million and Grindhouse cranking out $11.6 million while the second weekend of Blades of Glory led with a $22.5 million frame.

After a fast start with double-digit box office increases from 2007, the past month has seen steadily decreasing revenues. The current weak weekend finally did the trick and the year has dipped below last year's pace by 1.5%

The long-gestating Leatherheads lost its vintage as it came short of goal posts set somewhere between $15 million and $20 million. The saga of the early years of the NFL evolved from a comedy of social conscience a la Slap Shot into more knockabout fare in hopes of extending beyond adult viewers. The strategy failed both commercially and with the country's critical community.

While Leatherheads did a media blitz, the session's other freshmen appeared content to wage generic campaigns aimed at the obvious suspects. The box office results for both Nim's Island and The Ruins were at top spin "respectable" but as the old guru has often observed: since when has the film industry been about breaking even?

All things considered, the second weekend for the card counting intrigue of 21 was sturdy with business at 64% of its premiere performance but the brunt of hold over titles experienced drops generally between 45% and 50%.

The sixth Stone - Martin Scorsese - opened his lens on Jagger, Richards, et al with Shine a Light and scored best from 93 large format engagements. Those venues accounted for 34% of the playdates but 79% of the box office. It's easy to understand why the industry remains keen on such enhancement as Imax and 3-D and, preferably, both. However, the added costs of digital conversion in the current recessionary climate have created fits and bursts in such growth.


- Leonard Klady



Weekend Estimates - April 4-6, 2008

Title
Distributor
Gross (average)
% change *
Theaters
Cume
21
Sony
15.4 (5,790)
-36%
2653
46.8
Leatherheads
Uni
13.4 (4,850)
-
2769
13.4
Nim's Island
Fox
13.2 (3,770)
-
3513
13.2
Horton Hears a Who
Fox
9.2 (2,570)
-48%
3571
131.1
The Ruins
Par
7.6 (2,690)
-
2812
7.6
Superhero Movie
MGM
5.3 (1,790)
-44%
2965
16.8
Drillbit Taylor
Par
3.4 (1,250)
-41%
2707
25.5
Meet the Browns
Lions Gate
3.3 (2,100)
-56%
1554
37.5
Shutter
Fox
2.9 (1,350)
-45%
2125
23.2
10,000 B.C.
WB
2.7 (1,170)
-45%
2335
89.3
Stop-Loss
Par
2.2 (1,720)
-51%
1291
8.1
The Bank Job 
Lions Gate
1.7 (1,400)
-40%
1189
26.7
Under the Same Moon
Weinstein Co.
1.6 (3,670)
-28%
437
8.8
College Road Trip
BV
1.6 (960)
-53%
1705
40.9
Shine a Light
Par Vantage
1.4 (5,180)
276
1.4
Run Fat Boy Run
Picturehouse
1.4 (1,230)
-41%
1115
4.4
Vantage Point
Sony
1.1 (990)
-51%
1128
71.1
Never Back Down
Summit
1.1 (900)
-54%
1209
23
Miss Pettigrew Lives for a Day
Focus
.72 (1,430)
-38%
503
10.5
The Other Boleyn Girl
Sony
.58 (820)
-54%
706
26
Weekend Total ($500,000+ Films)
-
$98.50
-
-
-
% Change (Last Year)
-
-25%
-
-
-
% Change (Last Week)
-
-9%
-
-
-
Also debuting/expanding
The Counterfeiters
Sony Classics
.38 (3,130)
3%
123
2.9
My Blueberry Nights
Weinstein Co.
68,300 (11,380)
-
6
0.06
Flight of the Red Balloon
IFC
34,900 (17,450)
-
2
0.03
Meet Bill
First Look
30,500 (850)
-
36
0.03
Jellyfish
Zeitgeist
22,300 (7,430)
-
3
0.01
Sex and Death 101
Anchor Bay
14,100 (2,820)
-
5
0.01
Water Lilies
Koch Lorber
3,400 (3,400)
-
1
0.01

Global Grossers - To March 30, 2008

Title 
Distributor
Gross
I Am Legend
WB
270,214,778
National Treasure: Book of Secrets
BVI
258,452,003
10,000 B.C.
WB
230,668,896
Jumper
Fox
198,747,514
Horton Hears a Who
Fox
197,609,863
Juno
Fox/Mandate
185,142,982
Alvin and the Chipmunks
Fox
168,679,687
Cloverfield
Paramount
157,903,442
Bienvenue chez les Ch'tis
Pathe
157,314,114
The Bucket List
WB
148,939,032
27 Dresses
Fox/Spyglass
134,783,157
Asterix aux jeux Olympiques
Pathe
130,521,428
Vantage Point
Sony
126,507,378
The Spiderwick Chronicles
Paramount
118,422,878
Sweeney Todd
Paramount/WB
125,045,246
Step Up 2
BV/Summit
110,504,896
No Country for Old Men
Miramax/Para
110,232,834
P.S. I Love You
WB/Summit
109,635,887
Enchanted
BV
107,450,510
The Golden Compass
New Line
106,921,784
Rambo
Lions Gate/NuImage
103,202,282
* does not include 2007 box office

 

Domestic Market Share - To March 27, 2008

Distributor (releases)
Gross
Market Share
Fox (9)
419.8
18.70%
Warner Bros. (12)
371.9
16.50%
Buena Vista (8)
265.4
11.80%
Sony (11)
223.6
9.90%
Paramount (7)
206.2
9.20%
Lions Gate (7)
137.9
6.10%
Universal (6)
127.2
5.70%
Fox Searchlight (3)
119.2
5.30%
Par Vantage (6)
64.4
2.90%
New Line (4)
61.3
2.70%
Focus (4)
56.1
2.50%
Miramax (3)
38
1.70%
MGM (7)
31.9
1.40%
Summit (2)
31.6
1.40%
Overture (2)
20.8
0.90%
Other * (88)
73.7
3.30%
* none greater than 0.45%
2249
100.00%

Top Domestic Grossers - To March 27, 2008

Title
Distributor
Gross
Juno *
Fox Searchlight
113,564,674
Horton Hears a Who
Fox
99,849,148
The Bucket List *
WB
90,378,651
National Treasure: Book of Secrets *
BV
84,668,814
10,000 B.C. 
WB
80,045,351
Cloverfield
Par
79,868,530
Jumper
Fox
77,984,874
27 Dresses
Fox
75,941,603
Alvin and the Chipmunks *
Fox
68,973,565
The Spiderwick Chronicles
Par
68,646,009
Fool's Gold
WB
67,524,778
Vantage Point
Sony
66,948,480
Hannah Montana/Miley Cyrus Concert in 3-D
BV
64,547,158
Step Up 2: The Streets
BV
57,001,753
I Am Legend *
WB
56,933,914
Rambo
Lions Gate
42,754,105
Welcome Home Roscoe Jenkins
Uni
42,093,210
Atonement *
Focus
39,617,946
There Will Be Blood *
Par Vantage
39,438,070
First Sunday
Sony
38,182,387

 

 

 

 


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