March 9, 2008
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Jan 21, 2008


..Gary Dretzka
..
Noah Forrest

..Leonard Klady
..
David Poland
..Doug Pratt
..
Ray Pride




March 16, 2008
Weekend Finals
Top Limited Grosses
Domestic Market Share

Who's On First ...

Doc Seuss's Horton Hears a Who translated best to the big screen audience this past weekend with an estimated $45.3 million. It was sloppy seconds for the frame's two other national freshmen with the teen martial arts yarn Never Back Down generating a respectable $8.8 million to rank third overall and the Apocalyptic adventure Doomsday struggling to find a crowd with a $4.7 million tally.

Limited release openers generated uninspiring returns including Funny Games' failure to translate controversy into box office with a $520,000 gross from 289 theaters. American indie drama Sleepwalking proved commercially somnambulistic with a $1,640 average from 30 venues and Maldeamores targeted at the Hispanic audience sputtered with an $830 per screen in 20 exposures.

The potent bow of the first big screen animated adaptation of the beloved Dr. Seuss assuaged critics ruffled by live-action movie Grinch and hatted Cats. Horton Hears a Who broke a series of arcane box office records but the really important one is its current status as 2008's biggest opening grosser. With the current absence of family fare in the marketplace expectations were high for the movie … just not as high as ticket sales bore out.

Never Back Down repped the first saturation release for Summit and as with most start ups there was plenty of room to observe: "if only this film had been released by a major." Summit's ground floor participation with such films as Step Up, Babel and Michael Clayton has resulted in impressive international returns. But logically starting a domestic operation at full throttle would have been a true anomaly.

Similarly, the prospect of squeezing more commercial juice out of Rogue Pictures' genre outings by flipping distribution from Focus to Universal is likely best served on a title by title basis. Doomsday, in retrospect, played no better going out via the mother company.

Weekend box office experienced a 12% boost from last weekend with overall revenues approaching $118 million. Horton had that extra bit of b.o. utz to push grosses up 2% from 2007 when the second weekend of 300 led with $32.9 million and the top new entry was Premonition at $17.6 million.

Holdover titles displayed no great stamina and it's safe to say that the award/Oscar season is officially over. Last week's leader 10,000 B.C. took a 55% hit and continues to be the overall prominent title in the international arena. Horton's initial foreign foray saw it slightly out-paced in Mexico and Spain by the caveman and a local debut in Germany but first in Brazil and excluding previews in the U.K. and Australia, it corralled an estimated $14.2 million.

Activity in the margins continued to be tepid though the session's debut of Funny Games generated considerable media scrutiny. An American adaptation of and by Michael Haneke of his decade old Austrian movie raised eyebrows for its scathing look at a complacent society via the framework of an abusive psychological thriller. Defenders applauded the filmmaker's fiat of challenging viewers not to look … but in the end there appeared little concrete reason to thrown down the gauntlet.

- Leonard Klady



Weekend Finals - March 14-16, 2008

Title
Distrib
Weekend
% Change*
Theaters
Cume
Wks
1
New
Horton Hears a Who
Fox
45,012,998
-
3954
45,012,998
1
2
1
10,000 B.C.
WB
16,773,312
-53%
3410
61,577,423
2
3
New
Never Back Down
Summit
8,603,195
-
2729
8,603,195
1
4
2
College Road Trip
BV
7,810,400
-43%
2706
24,203,543
2
5
3
Vantage Point
Sony
5,462,747
-26%
2761
59,263,128
4
6
4
The Bank Job
Lions Gate
5,054,961
-15%
1613
13,257,949
2
7
New
Doomsday
Uni
4,926,565
-
1936
4,926,565
1
8
5
Semi-Pro
New Line
3,043,162
-47%
2270
29,809,714
3
9
7
The Other Boleyn Girl
Sony
2,882,846
-29%
1212
19,153,729
3
10
6
The Spiderwick Chronicles
Par
2,335,238
-50%
2407
65,376,031
5
11
8
Jumper
Fox
2,025,810
-45%
1605
75,657,556
5
12
11
Miss Pettigrew Lives for a Day
Focus
1,940,781
-22%
539
5,299,639
2
13
10
Fool's Gold
WB
1,688,262
-39%
1505
65,356,918
6
14
9
Step Up 2 the Streets
BV
1,531,231
-50%
1546
55,458,225
5
15
13
Juno
Fox Searchlight
1,192,817
-39%
846
139,812,288
15
16
12
Penelope
Summit
886,917
-58%
757
8,258,801
3
17
14
Definitely, Maybe
Uni
695,520
-40%
649
30,689,995
5
18
18
The Bucket List
WB
618,202
-49%
595
90,218,795
12
19
16
Be Kind Rewind
New Line
591,178
-49%
452
10,026,037
4
20
17
Welcome Home Roscoe Jenkins
Uni
579,165
-49%
515
41,666,605
6
21
15
No Country for Old Men
Miramax
525,085
-66%
511
73,674,390
19
22
New
Funny Games
WIP
510,958
-
274
510,958
1
23
21
In Bruges
Focus
487,876
-6%
211
5,246,624
6
24
20
Alvin and the Chipmunks
Fox
478,797
10%
461
215,163,603
14
25
26
The Counterfeiters
Sony Classics
419,049
50%
72
1,214,974
4
26
27
Hannah Montana/Miley Cyrus 3-D
BV
402,684
0%
60
64,156,981
7
27
19
There Will Be Blood
Par Vantage
346,935
-62%
339
39,339,536
12
28
29
The Band's Visit
Sony Classics
263,633
7%
105
1,564,060
6
29
24
U2 3D
nWave
241,010
-21%
66
6,589,038
6
30
23
27 Dresses
Fox
234,735
-35%
272
75,525,410
9
31
25
I Am Legend
WB
228,857
-22%
264
256,015,411
14
32
22
The Eye
Lions Gate
205,709
-48%
213
30,979,834
7
33
37
Cloverfield
Par
187,004
46%
357
79,589,201
9
34
31
Enchanted
BV
181,998
-19%
256
127,989,260
17
35
34
Sea Monsters: A Prehistoric Adventure
nWave
166,588
10%
45
9,029,475
24
36
30
National Treasure: Book of Secrets
BV
165,786
-30%
177
217,216,391
13
37
32
La Ligne brisee
Alliance
153,675
-16%
65
432,975
2
38
47
Rambo
Lions Gate
104,508
46%
201
42,611,220
8
39
33
Atonement
Focus
101,505
-35%
129
50,732,545
15
40
51
Married Life
Sony Classics
97,915
75%
22
178,243
2
41
28
Witless Protection
Lions Gate
87,652
-65%
196
4,131,640
4
42
71
Paranoid Park
IFC/Filmoption
86,818
191%
29
145,229
2
43
38
Mad Money
Overture
84,133
-30%
155
20,536,106
9
44
35
The Water Horse: Legend of Deep
Sony
75,501
-48%
179
41,915,580
12
45
60
Deep Sea 3-D
WB
70,875
68%
10
34,606,940
107
46
39
Jodhaa Akbar
UTV
70,040
-41%
40
3,336,296
5
47
41
The Diving Bell and the Butterfly
Miramax
61,253
-28%
65
5,791,810
16
48