|










..Gary
Dretzka ..Noah
Forrest
..Leonard
Klady
..David
Poland ..Doug
Pratt
..Ray
Pride

|
| March
16, 2008
Weekend Finals
Top Limited Grosses
Domestic Market Share
Who's
On First ...
Doc Seuss's
Horton Hears a Who translated best to the big screen audience
this past weekend with an estimated $45.3 million. It was sloppy
seconds for the frame's two other national freshmen with the teen
martial arts yarn Never Back Down generating a respectable
$8.8 million to rank third overall and the Apocalyptic adventure
Doomsday struggling to find a crowd with a $4.7 million
tally.
Limited release
openers generated uninspiring returns including Funny Games'
failure to translate controversy into box office with a $520,000
gross from 289 theaters. American indie drama Sleepwalking
proved commercially somnambulistic with a $1,640 average from
30 venues and Maldeamores targeted at the Hispanic audience
sputtered with an $830 per screen in 20 exposures.
The potent
bow of the first big screen animated adaptation of the beloved
Dr. Seuss assuaged critics ruffled by live-action movie
Grinch and hatted Cats. Horton Hears a Who broke a series
of arcane box office records but the really important one is its
current status as 2008's biggest opening grosser. With the current
absence of family fare in the marketplace expectations were high
for the movie
just not as high as ticket sales bore out.
Never Back
Down repped the first saturation release for Summit and as
with most start ups there was plenty of room to observe: "if
only this film had been released by a major." Summit's ground
floor participation with such films as Step Up, Babel and
Michael Clayton has resulted in impressive international
returns. But logically starting a domestic operation at full throttle
would have been a true anomaly.
Similarly,
the prospect of squeezing more commercial juice out of Rogue Pictures'
genre outings by flipping distribution from Focus to Universal
is likely best served on a title by title basis. Doomsday,
in retrospect, played no better going out via the mother company.
Weekend box
office experienced a 12% boost from last weekend with overall
revenues approaching $118 million. Horton had that extra bit of
b.o. utz to push grosses up 2% from 2007 when the second weekend
of 300 led with $32.9 million and the top new entry was Premonition
at $17.6 million.
Holdover titles
displayed no great stamina and it's safe to say that the award/Oscar
season is officially over. Last week's leader 10,000 B.C.
took a 55% hit and continues to be the overall prominent title
in the international arena. Horton's initial foreign foray saw
it slightly out-paced in Mexico and Spain by the caveman and a
local debut in Germany but first in Brazil and excluding previews
in the U.K. and Australia, it corralled an estimated $14.2 million.
Activity in
the margins continued to be tepid though the session's debut of
Funny Games generated considerable media scrutiny. An American
adaptation of and by Michael Haneke of his decade old Austrian
movie raised eyebrows for its scathing look at a complacent society
via the framework of an abusive psychological thriller. Defenders
applauded the filmmaker's fiat of challenging viewers not to look
but in the end there appeared little concrete reason to
thrown down the gauntlet.
-
Leonard Klady
Weekend
Finals - March 14-16, 2008
|
|
|
Title
|
Distrib
|
Weekend
|
%
Change*
|
Theaters
|
Cume
|
Wks
|
|
1
|
New
|
Horton
Hears a Who
|
Fox
|
45,012,998
|
-
|
3954
|
45,012,998
|
1
|
|
2
|
1
|
10,000
B.C.
|
WB
|
16,773,312
|
-53%
|
3410
|
61,577,423
|
2
|
|
3
|
New
|
Never
Back Down
|
Summit
|
8,603,195
|
-
|
2729
|
8,603,195
|
1
|
|
4
|
2
|
College
Road Trip
|
BV
|
7,810,400
|
-43%
|
2706
|
24,203,543
|
2
|
|
5
|
3
|
Vantage
Point
|
Sony
|
5,462,747
|
-26%
|
2761
|
59,263,128
|
4
|
|
6
|
4
|
The
Bank Job
|
Lions
Gate
|
5,054,961
|
-15%
|
1613
|
13,257,949
|
2
|
|
7
|
New
|
Doomsday
|
Uni
|
4,926,565
|
-
|
1936
|
4,926,565
|
1
|
|
8
|
5
|
Semi-Pro
|
New
Line
|
3,043,162
|
-47%
|
2270
|
29,809,714
|
3
|
|
9
|
7
|
The
Other Boleyn Girl
|
Sony
|
2,882,846
|
-29%
|
1212
|
19,153,729
|
3
|
|
10
|
6
|
The
Spiderwick Chronicles
|
Par
|
2,335,238
|
-50%
|
2407
|
65,376,031
|
5
|
|
11
|
8
|
Jumper
|
Fox
|
2,025,810
|
-45%
|
1605
|
75,657,556
|
5
|
|
12
|
11
|
Miss
Pettigrew Lives for a Day
|
Focus
|
1,940,781
|
-22%
|
539
|
5,299,639
|
2
|
|
13
|
10
|
Fool's
Gold
|
WB
|
1,688,262
|
-39%
|
1505
|
65,356,918
|
6
|
|
14
|
9
|
Step
Up 2 the Streets
|
BV
|
1,531,231
|
-50%
|
1546
|
55,458,225
|
5
|
|
15
|
13
|
Juno
|
Fox
Searchlight
|
1,192,817
|
-39%
|
846
|
139,812,288
|
15
|
|
16
|
12
|
Penelope
|
Summit
|
886,917
|
-58%
|
757
|
8,258,801
|
3
|
|
17
|
14
|
Definitely,
Maybe
|
Uni
|
695,520
|
-40%
|
649
|
30,689,995
|
5
|
|
18
|
18
|
The
Bucket List
|
WB
|
618,202
|
-49%
|
595
|
90,218,795
|
12
|
|
19
|
16
|
Be
Kind Rewind
|
New
Line
|
591,178
|
-49%
|
452
|
10,026,037
|
4
|
|
20
|
17
|
Welcome
Home Roscoe Jenkins
|
Uni
|
579,165
|
-49%
|
515
|
41,666,605
|
6
|
|
21
|
15
|
No
Country for Old Men
|
Miramax
|
525,085
|
-66%
|
511
|
73,674,390
|
19
|
|
22
|
New
|
Funny
Games
|
WIP
|
510,958
|
-
|
274
|
510,958
|
1
|
|
23
|
21
|
In
Bruges
|
Focus
|
487,876
|
-6%
|
211
|
5,246,624
|
6
|
|
24
|
20
|
Alvin
and the Chipmunks
|
Fox
|
478,797
|
10%
|
461
|
215,163,603
|
14
|
|
25
|
26
|
The
Counterfeiters
|
Sony
Classics
|
419,049
|
50%
|
72
|
1,214,974
|
4
|
|
26
|
27
|
Hannah
Montana/Miley Cyrus 3-D
|
BV
|
402,684
|
0%
|
60
|
64,156,981
|
7
|
|
27
|
19
|
There
Will Be Blood
|
Par
Vantage
|
346,935
|
-62%
|
339
|
39,339,536
|
12
|
|
28
|
29
|
The
Band's Visit
|
Sony
Classics
|
263,633
|
7%
|
105
|
1,564,060
|
6
|
|
29
|
24
|
U2
3D
|
nWave
|
241,010
|
-21%
|
66
|
6,589,038
|
6
|
|
30
|
23
|
27
Dresses
|
Fox
|
234,735
|
-35%
|
272
|
75,525,410
|
9
|
|
31
|
25
|
I
Am Legend
|
WB
|
228,857
|
-22%
|
264
|
256,015,411
|
14
|
|
32
|
22
|
The
Eye
|
Lions
Gate
|
205,709
|
-48%
|
213
|
30,979,834
|
7
|
|
33
|
37
|
Cloverfield
|
Par
|
187,004
|
46%
|
357
|
79,589,201
|
9
|
|
34
|
31
|
Enchanted
|
BV
|
181,998
|
-19%
|
256
|
127,989,260
|
17
|
|
35
|
34
|
Sea
Monsters: A Prehistoric Adventure
|
nWave
|
166,588
|
10%
|
45
|
9,029,475
|
24
|
|
36
|
30
|
National
Treasure: Book of Secrets
|
BV
|
165,786
|
-30%
|
177
|
217,216,391
|
13
|
|
37
|
32
|
La
Ligne brisee
|
Alliance
|
153,675
|
-16%
|
65
|
432,975
|
2
|
|
38
|
47
|
Rambo
|
Lions
Gate
|
104,508
|
46%
|
201
|
42,611,220
|
8
|
|
39
|
33
|
Atonement
|
Focus
|
101,505
|
-35%
|
129
|
50,732,545
|
15
|
|
40
|
51
|
Married
Life
|
Sony
Classics
|
97,915
|
75%
|
22
|
178,243
|
2
|
|
41
|
28
|
Witless
Protection
|
Lions
Gate
|
87,652
|
-65%
|
196
|
4,131,640
|
4
|
|
42
|
71
|
Paranoid
Park
|
IFC/Filmoption
|
86,818
|
191%
|
29
|
145,229
|
2
|
|
43
|
38
|
Mad
Money
|
Overture
|
84,133
|
-30%
|
155
|
20,536,106
|
9
|
|
44
|
35
|
The
Water Horse: Legend of Deep
|
Sony
|
75,501
|
-48%
|
179
|
41,915,580
|
12
|
|
45
|
60
|
Deep
Sea 3-D
|
WB
|
70,875
|
68%
|
10
|
34,606,940
|
107
|
|
46
|
39
|
Jodhaa
Akbar
|
UTV
|
70,040
|
-41%
|
40
|
3,336,296
|
5
|
|
47
|
41
|
The
Diving Bell and the Butterfly
|
Miramax
|
61,253
|
-28%
|
65
|
5,791,810
|
16
|
|
48
|
| | |