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..Gary
Dretzka
..Noah Forrest
..Leonard
Klady
..David
Poland
..Doug
Pratt
..Ray
Pride

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February
24, 2008
Weekend Estimates
Domestic Market Share
Take
A Vantage ...
The
twisty little thriller Vantage Point ascended to the top
of weekend movie going with an estimated $24.4 million. In a softish
frame running up to Sunday's Oscar telecast, another trio of pictures
bowed in modestly wide release with the off kilter comedy Be
Kind Rewind attracting a respectable $4 million. However,
neither the $2.1 million tally for Larry the Cable Guy in
Witless Protection or the coming-of-ager Charlie Bartlett's
$1.8 million displayed signs of box office stamina.
There was
no great Oscar box office surge, though No Country for Old
Men at least registered a modest upward bump. Also, foreign-language
contender The Counterfeiters from Austria was the sole
limited opener to demonstrate significant niche appeal.
With snow
storms in the East and raindrops falling on western heads, movie
going proved generally overcast. Business fell 21% from the President's
Day frame and was 5% behind last year's business when the second
weekend of Ghost Rider led with $20.1 million and the debut
of The Number 23 nudged out Bridge to Terabithia
with a $14.6 million gross.
A kind of
pastiche of political thrillers, Vantage Point's tale of
Presidential peril tilted more toward In the Line of Fire than
Air Force One. The film benefited from a momentary distribution
lull and a type of homogeneous appeal. Meanwhile, last weekend's
leader Jumper took a sharp dip while The Spiderwick
Chronicles appeared to be benefiting as one of the few family
oriented pics at the multiplex.
It's perhaps
reading too much to ascribe Be Kind Rewind's modest promotional
push to structural/leadership changes in the wing at New Line.
More credible would be Cable Guy Larry having a financial investment
in his third feature - otherwise there's no balance that makes
fiscal sense in the equation.
Oscar nominated
Juno became the first film to gross $100 million in calendar
2008 on Saturday. It also posted the best gross among Sunday's
nominees and regardless of its score card already has won the
industry's really big prize - a golden reel that will generate
revenues close to $300 million on a $10 million negative.
It's also
lining up as an Oscar edition that won't be of much benefit to
the winner in the foreign-language category. The most likely to
take the award are either The Counterfeiters that opened
Friday in the U.S. to a not too shabby $12,000 plus per engagement
from seven sites or Russia's submission 12, based upon
the vintage 12 Angry Men. Counterfeiters has largely
played out in Europe to good but hardly exceptional theatrical
business and the Russian film has yet to play outside of the CIS
and will need the statuette as the commercial hook to secure international
distribution.
-
Leonard Klady
Weekend
Estimates - February 22-24, 2008
| Title |
Distributor
|
Gross
(average)
|
%
change *
|
Theaters
|
Cume
|
| Vantage
Point |
Sony
|
24.4
(7,760)
|
-
|
3149
|
24.4
|
| The
Spiderwick Chronicles |
Par
|
12.6
(3,280)
|
-34%
|
3847
|
43.6
|
| Jumper |
Fox
|
12.6
(3,670)
|
-54%
|
3430
|
56.1
|
| Step
Up 2: The Streets |
BV
|
9.4
(3,800)
|
-50%
|
2480
|
41
|
| Fool's
Gold |
WB
|
6.3
(2,040)
|
-51%
|
3075
|
52.4
|
| Definitely,
Maybe |
Uni
|
5.1
(2,310)
|
-48%
|
2220
|
21.7
|
| Be
Kind Rewind |
New
Line
|
4.0
(4,990)
|
-
|
808
|
4
|
| Juno |
Fox
Searchlight
|
4.0
(2,330)
|
-13%
|
1727
|
130.3
|
| Welcome
Home Roscoe Jenkins |
Uni
|
3.9
(2,100)
|
-54%
|
1873
|
35.4
|
| There
Will Be Blood |
Par
Vantage
|
2.6
(1,840)
|
-15%
|
1402
|
35
|
| The
Bucket List |
WB
|
2.5
(1,300)
|
-38%
|
1902
|
85.1
|
| No
Country for Old Men |
Miramax
|
2.2
(2,020)
|
18%
|
1101
|
64.1
|
| Witless
Protection |
Lions
Gate
|
2.1
(1,560)
|
-
|
1333
|
2.1
|
| Charlie
Bartlett |
MGM
|
1.8
(1,590)
|
-
|
1122
|
1.8
|
| 27
Dresses |
Fox
|
1.6
(1,160)
|
-50%
|
1367
|
73.1
|
| Hannah
Montana/Miley Cyrus Concert |
BV
|
1.5
(2,490)
|
-53%
|
613
|
61.9
|
| The
Eye |
Lions
Gate
|
1.3
(1,060)
|
-60%
|
1211
|
28.8
|
| Atonement |
Focus
|
1.1
(1,470)
|
-24%
|
755
|
49.3
|
| U2
3D |
nWave
|
1.0
(1,520)
|
155%
|
686
|
4.9
|
| In
Bruges |
Focus
|
.76
(4,660)
|
-22%
|
163
|
2.8
|
| Alvin
and the Chipmunks |
Fox
|
.72
(1,030)
|
-33%
|
698
|
212.8
|
| National
Treasure: Book of Secrets |
BV
|
.64
(1,120)
|
-51%
|
571
|
215.9
|
| Rambo |
Lions
Gate
|
.63
(870)
|
-68%
|
727
|
41.7
|
| Michael
Clayton |
WB
|
.62
(1,460)
|
-35%
|
425
|
48.5
|
| Untraceable |
Sony
|
.52
(950)
|
-70%
|
548
|
28.3
|
| Jodhaa
Akbar |
UTV
|
.51
(5,730)
|
-61%
|
89
|
2.3
|
| Weekend
Total ($500,000+ Films) |
$104.50
|
-
|
-
|
-
|
| %
Change (Last Year) |
-
|
-5%
|
-
|
-
|
-
|
| %
Change (Last Week) |
-
|
-21%
|
-
|
-
|
-
|
| Also
debuting/expanding |
-
|
-
|
-
|
-
|
-
|
| Persepolis |
Sony
Classics
|
.33
(700)
|
-19%
|
475
|
3.4
|
| Diving
Bell and the Butterfly |
Miramax
|
.23
(1,440)
|
-34%
|
161
|
5.3
|
| The
Signal |
Magnolia
|
.13
(840)
|
-
|
160
|
0.13
|
| The
Counterfeiters |
Sony
Classics
|
86,300
(12,330)
|
-
|
7
|
0.09
|
| La
Riviere aux Castors |
Alliance
|
55,100
(1,310)
|
-
|
42
|
0.06
|
| Cover |
ACI
|
29,500
(2,100)
|
-
|
14
|
0.03
|
Domestic
Market Share - To February 20, 2008
| Distributor
(releases) |
Gross
|
Mkt
Share
|
| Warner
Bros. (11) |
250.3 |
18.20% |
| Fox
(7) |
231.9 |
16.90% |
| Buena
Vista (7) |
190.9 |
13.90% |
| Paramount
(5) |
137.1 |
10.00% |
| Fox
Searchlight (3) |
102.5 |
7.50% |
| Sony
(8) |
94.2 |
6.90% |
| Universal
(5) |
89.5 |
6.50% |
| Lions
Gate (4) |
68.9 |
5.00% |
| Par
Vantage (6) |
55.9 |
4.10% |
| Focus
(3) |
39.1 |
2.80% |
| Miramax
(2) |
24.3 |
1.80% |
| Overture
(1) |
20.2 |
1.50% |
| New
Line (2) |
16.6 |
1.20% |
| MGM
(5) |
16.1 |
1.20% |
| Picturehouse
(2) |
6.6 |
0.50% |
| Other
* (46) |
28.1 |
2.00% |
| - |
1372.2 |
100.00% |
Domestic
Grossers - To February 14, 2008
| Title |
Distributor
|
Gross
|
| Juno
* |
Fox
Searchlight
|
91,538,337 |
| National
Treasure: Book of Secrets * |
BV
|
80,102,102 |
| Cloverfield |
Par
|
76,773,236 |
| The
Bucket List * |
WB
|
76,232,361 |
| 27
Dresses |
Fox
|
66,761,871 |
| Alvin
and the Chipmunks * |
Fox
|
61,187,876 |
| Hannah
Montana/Miley Cyrus Concert in
3-D |
BV
|
55,127,562 |
| I
Am Legend * |
WB
|
54,979,314 |
| Rambo |
Lions
Gate
|
38,199,768 |
| First
Sunday |
Sony
|
37,627,592 |
| Meet
the Spartans |
Fox
|
34,776,211 |
| Atonement
* |
Focus
|
34,761,980 |
| Fool's
Gold |
WB
|
28,954,687 |
| P.S.
I Love You * |
WB
|
27,837,545 |
| There
Will Be Blood * |
Par
Vantage
|
27,581,368 |
| Charlie
Wilson's War * |
Uni
|
27,440,875 |
| One
Missed Call |
WB
|
26,569,730 |
| Untraceable |
Sony
|
25,388,456 |
| Sweeney
Todd * |
Par
|
23,842,967 |
| The
Eye |
Lions
Gate
|
23,145,696 |
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