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..Gary
Dretzka
..Noah Forrest
..Leonard
Klady
..David
Poland
..Doug
Pratt
..Ray
Pride

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February
18 , 2008
Weekend Estimates
Domestic Market Share
Look
Before You Leap ...
The
science-fiction romp Jumper squeezed ahead of the pack
to claim the Presidents Day holiday crown bragging rights with
an estimated 4-day gross of $30.9 million. A quartet of new releases
dominated the top five ticket sellers that included a close race
between the kid lit adaptation of The Spiderwick Chronicles
at $22.9 million and dance madness Step Up 2: The Streets
a pas behind at $22.2 million. The rom-com Definitely, Maybe bowed
to $11.6 million.
The session
also saw a strong opening for the Bollywood entry Jodhaa Akbar
of $1.5 million and good starts for the latest Romero zombie Diary
of the Dead and the touring Oscar short subject program. Local
entry Tout est parfait in Quebec was disappointing and
Oscar short listed (but not nominated) The Year My Parents
Went on Vacation from Brazil posted some OK returns.
Depending
how one chose to slice the frame, one could argue business was
anywhere from flat to a noticeable decline of 13%. Literally speaking
the 4-day holiday period should generate about $163 million and
that would definitely translate into the high end erosion.
However, new
releases opted to open a day early on Thursday to capitalize of
Valentine's Day. While that meant little to Spiderwick the three
other films were hot out of the gate and collectively grossed
about $18 million to help close the gap from 2007.
Critically
speaking Jumper and Spiderwick Chronicles got a
thumping while Step Up 2 fared well marked on the curve
and Definitely, Maybe tilted toward the former. One can
already see erosion for the first three titles and the coming
weeks offer no more than the prospect of a string of programmers
with modest entertainment prospects.
A general
malaise has engulfed the nation's multiplexes and not even the
Oscars have been able to provide a momentary commercial hiccup.
In the final weekend prior to broadcast none of the chief contenders
experienced a surge. The prospect that the ultimate best picture
winner will not experience a post-awards upturn (even a brief
one) and also-rans will keel over immediately is simply too grim
to even voice out loud.
-
Leonard Klady
Weekend
Estimates - February 15-18, 2008
| Title |
Distributor
|
Gross
(average)
|
%
change *
|
Theaters
|
Cume
|
| Jumper |
Fox
|
30.9
(9,020)
|
-
|
3428
|
37.5
|
| The
Spiderwick Chronicles |
Par
|
22.9
(5,950)
|
-
|
3847
|
25.2
|
| Step
Up 2: The Streets |
BV
|
22.2
(8,980)
|
-
|
2470
|
28.8
|
| Fool's
Gold |
WB
|
15.0
(4,790)
|
-41%
|
3125
|
43.9
|
| Definitely,
Maybe |
Uni
|
11.6
(5,270)
|
-
|
2204
|
14.7
|
| Welcome
Home Roscoe Jenkins |
Uni
|
10.4
(4,360)
|
-48%
|
2387
|
30.6
|
| Juno |
Fox
Searchlight
|
5.4
(2,900)
|
-20%
|
1865
|
124.9
|
| The
Bucket List |
WB
|
4.5
(1,960)
|
-28%
|
2307
|
81.5
|
| Hannah
Montana/Miley Cyrus Concert |
BV
|
3.9
(5,740)
|
-69%
|
685
|
59.1
|
| 27
Dresses |
Fox
|
3.7
(1,930)
|
-42%
|
1936
|
70.5
|
| There
Will Be Blood |
Par
Vantage
|
3.7
(2,610)
|
-24%
|
1410
|
31.6
|
| The
Eye |
Lions
Gate
|
3.5
(1,650)
|
-55%
|
2129
|
26.7
|
| Rambo |
Lions
Gate
|
2.3
(1,340)
|
-58%
|
1702
|
40.5
|
| No
Country for Old Men |
Miramax
|
2.2
(2,410)
|
-18%
|
925
|
61.3
|
| Untraceable |
Sony
|
1.9
(1,400)
|
-53%
|
1368
|
27.3
|
| Meet
the Spartans |
Fox
|
1.8
(1,180)
|
-64%
|
1532
|
36.6
|
| Atonement |
Focus
|
1.7
(2,210)
|
-31%
|
784
|
47.7
|
| National
Treasure: Book of Secrets |
BV
|
1.6
(1,850)
|
-43%
|
850
|
214.9
|
| Jodhaa
Akbar |
UTV
|
1.5
(11,530)
|
-
|
128
|
1.5
|
| Alvin
and the Chipmunks |
Fox
|
1.3
(1,330)
|
-49%
|
995
|
211.6
|
| In
Bruges |
Focus
|
1.3
(11,390)
|
119%
|
112
|
1.9
|
| Cloverfield |
Par
|
1.2
(920)
|
-63%
|
1266
|
77.9
|
| Michael
Clayton |
WB
|
1.1
(2,070)
|
-38%
|
540
|
47.7
|
| U2
3D |
nWave
|
.51
(12,140)
|
-42%
|
42
|
3.8
|
| Weekend
Total ($500,000+ Films) |
-
|
$156.10
|
-
|
-
|
-
|
| %
Change (Last Year) |
-
|
-13%
|
-
|
-
|
-
|
| %
Change (Last Week) |
-
|
25%
|
-
|
-
|
-
|
| Also
debuting/expanding |
| Diving
Bell and the Butterfly |
Miramax
|
.41
(2,260)
|
-21% |
181 |
4.9 |
| Persepolis |
Sony
Classics
|
.39
(2,200)
|
-11% |
177 |
2.8 |
| Diary
of the Dead |
Weinstein
Co,
|
.27
(6,500)
|
- |
42 |
0.27 |
| 2007
Oscar Shorts |
Magnolia
|
.17
(5,450)
|
- |
31 |
0.17 |
| The
Band's Visit |
Sony
Classics
|
.14
(11,500)
|
58% |
7 |
0.27 |
| Year
My Parents Went on Vacation |
City
Lights
|
88,600
(4,920)
|
- |
18 |
0.09 |
| Tout
est parfait |
Alliance
|
77,700
(2,990)
|
- |
26 |
0.08 |
| Me
& You, Us, Forever |
Five
& Two
|
68,300
(8,330)
|
- |
82 |
0.07 |
Domestic
Market Share - To February 14, 2008
| Domestic Market
Share (January 1 - February 14, 2008) |
| Distributor
(titles) |
Gross*
|
Market
Share
|
| Warner
Bros. (11) |
225.2
|
19.20%
|
| Fox
(7) |
184.2
|
15.70%
|
| Buena
Vista (7) |
157.9
|
13.40%
|
| Paramount
(5) |
106.4
|
9.10%
|
| Fox
Searchlight (3) |
96.3
|
8.20%
|
| Sony
(8) |
91
|
7.80%
|
| Universal
(5) |
63.8
|
5.40%
|
| Lions
Gate (4) |
61.6
|
5.20%
|
| Par
Vantage (6) |
50.4
|
4.30%
|
| Focus
(3) |
35.4
|
3.00%
|
| Miramax
(2) |
20.9
|
1.80%
|
| Overture
(1) |
20.1
|
1.70%
|
| New
Line (2) |
16.3
|
1.40%
|
| MGM
(5) |
15.8
|
1.30%
|
| Picturehouse
(2) |
6.5
|
0.60%
|
| Other
* (39) |
22.6
|
1.90%
|
| *
none greater than 0.5% |
1174.4
|
100.00%
|
Domestic
Grossers - To February 14, 2008
| Title |
Distributor
|
Gross
|
| Juno
* |
Fox
Searchlight
|
91,538,337 |
| National
Treasure: Book of Secrets * |
BV
|
80,102,102 |
| Cloverfield |
Par
|
76,773,236 |
| The
Bucket List * |
WB
|
76,232,361 |
| 27
Dresses |
Fox
|
66,761,871 |
| Alvin
and the Chipmunks * |
Fox
|
61,187,876 |
| Hannah
Montana/Miley Cyrus Concert in
3-D |
BV
|
55,127,562 |
| I
Am Legend * |
WB
|
54,979,314 |
| Rambo |
Lions
Gate
|
38,199,768 |
| First
Sunday |
Sony
|
37,627,592 |
| Meet
the Spartans |
Fox
|
34,776,211 |
| Atonement
* |
Focus
|
34,761,980 |
| Fool's
Gold |
WB
|
28,954,687 |
| P.S.
I Love You * |
WB
|
27,837,545 |
| There
Will Be Blood * |
Par
Vantage
|
27,581,368 |
| Charlie
Wilson's War * |
Uni
|
27,440,875 |
| One
Missed Call |
WB
|
26,569,730 |
| Untraceable |
Sony
|
25,388,456 |
| Sweeney
Todd * |
Par
|
23,842,967 |
| The
Eye |
Lions
Gate
|
23,145,696 |
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