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..Gary
Dretzka
..Noah Forrest
..Leonard
Klady
..David
Poland
..Doug
Pratt
..Ray
Pride

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January
27, 2008
Weekend Estimates
Domestic Market Share
Bo
or No ...
George
S. Kaufman observed that "Satire is what closes on Saturday
night." And whether audiences perceived Meet the Spartans
and the resurrection of Rambo as film parodies or simply
intuited the two movies as send ups, each struggled for bragging
rights in the weekend box office derby.
Spartans,
the more obviously humorous assault, appeared to have a slight
edge with an estimated $18.7 million debut to Stallone's vigilante
warrior with $17.8 million. The frame also sported national bows
for the cop meller Untraceable in fifth position with a
languid $11.1 million and a disappointing $4 million for the teen
dance romance How She Move.
Additionally,
the large format U2 3D had a tuneful $923,000 launch at
61 sites and the U.S. launch of Cannes top prized 4 Months,
3 Weeks & 2 Days was just a few admissions away from $50,000
from two venues. A clutch of other limited releases including
The Air I Breath and the non-fiction Shoot Down
barely registered a blip on the viewer meter.
The sheer
volume of incoming product abetted a general absence of opening
gusto to pump up overall revenues by 17% from 2007. A year ago
the Spartan crew's debut of Epic Movie led the session
with an $18.6 million box office followed by the $14.6 million
bow of Smokin' Aces.
The weekend
was anticipated as a fierce competition between the eventual leaders
and the second weekend of fleeting phenom Cloverfield.
Last weekend's leader was expected to take a hard 50% to 60% decline
but dipped closer to 70% and found itself slipping to fourth in
the lineup.
The post Oscar-announcement
frame saw Juno rock solid while a re-release of Michael Clayton
generated a modest $1.9 million gross from a tad more than 1,100
theaters. The other best picture contenders also added playdates
with There Will Be Blood and No Country for Old Men
(winner of last night's Directors Guild honor) experiencing
sizeable revenue boosts but Atonement slipping back slightly.
Other nominees including The Diving Bell and the Butterfly,
Persepolis and The Savages benefited for Academy Award
recognition while Sweeney Todd and Charlie Wilson's
War continued to erode rapidly.
Sweeney's
international launch doesn't appear to be affected by its paucity
of Oscar nods. The film opened at the top of the charts in England
with roughly $4.5 million and also France where No Country was
biting at its heels. Its Australian debut ranked second overall.
The absence
of Oscar didn't appear to impede the American opening of the highly
lauded Romanian film 4 Months, 3 Weeks & 2 Days (it's
grossed about $200,000 in Canada).
-
Leonard Klady
Weekend
Estimates - January 25-27, 2008
| Title |
Distributor
|
Gross
(average)
|
%
change *
|
Theaters
|
Cume
|
| Meet
the Spartans |
Fox
|
18.7
(7,180)
|
-
|
2605
|
18.7
|
| Rambo |
Lions
Gate
|
17.8
(6,480)
|
-
|
2751
|
17.8
|
| 27
Dresses |
Fox
|
13.4
(4,260)
|
-42%
|
3074
|
45.2
|
| Cloverfield |
Par
|
12.6
(3,700)
|
-68%
|
3411
|
64.2
|
| Untraceable |
Sony
|
11.1
(4,690)
|
-
|
2368
|
11.1
|
| The
Bucket List |
WB
|
9.9
(3,410)
|
-29%
|
2915
|
57.4
|
| Juno |
Fox
Searchlight
|
9.7
(3,990)
|
-3%
|
2426
|
99.5
|
| National
Treasure: Book of Secrets |
BV
|
4.6
(2,140)
|
-39%
|
2154
|
205.4
|
| Alvin
and the Chipmunks |
Fox
|
4.5
(1,840)
|
-36%
|
2430
|
204.1
|
| There
Will Be Blood |
Par
Vantage
|
4.5
(5,120)
|
54%
|
885
|
14.4
|
| Mad
Money |
Overture
|
4.2
(1,690)
|
-46%
|
2470
|
14.9
|
| How
She Move |
Par
Vantage
|
4.0
(2,590)
|
-
|
1531
|
4
|
| Atonement |
Focus
|
3.6
(2,590)
|
-21%
|
1400
|
37.6
|
| First
Sunday |
Sony
|
3.2
(2,110)
|
-59%
|
1503
|
34.3
|
| No
Country for Old Men |
Miramax
|
2.3
(2,060)
|
87%
|
1107
|
51.8
|
| I
Am Legend |
WB
|
2.1
(1,500)
|
-57%
|
1405
|
251.6
|
| Michael
Clayton |
WB
|
1.9
(1,750)
|
-
|
1102
|
41.4
|
| Sweeney
Todd |
Par
|
1.2
(1,300)
|
-55%
|
936
|
50.6
|
| The
Pirates Who Don't Do Anything |
Uni
|
1.2
(1,160)
|
-55%
|
1016
|
10.2
|
| U2
3D |
nWave
|
.92
(15,130)
|
-
|
61
|
1.1
|
| Charlie
Wilson's War |
Uni
|
.83
(1,370)
|
-58%
|
605
|
64.6
|
| One
Missed Call |
WB
|
.73
(910)
|
-74%
|
803
|
26.1
|
| The
Water Horse |
Sony
|
.63
(930)
|
-65%
|
677
|
39.4
|
| P.S.
I Love You |
WB
|
.61
(1,060)
|
-69%
|
577
|
52
|
| The
Kite Runner |
Par
Vantage
|
.57
(1,700)
|
-48%
|
335
|
13.8
|
| The
Great Debators |
MGM
|
.51
(1,310)
|
-61%
|
390
|
29.1
|
| Weekend
Total ($500,000+ Films) |
-
|
$135.30
|
-
|
-
|
-
|
| %
Change (Last Year) |
-
|
17%
|
-
|
-
|
-
|
| %
Change (Last Week) |
-
|
-10%
|
-
|
-
|
-
|
| Also
debuting/expanding |
| The
Orphanage |
Picture/Christal
|
.45
(1,890)
|
-62%
|
238
|
6
|
| The
Savages |
Fox
Searchlight
|
.39
(2,370)
|
-10%
|
166
|
4.2
|
| Diving
Bell and the Butterfly |
Miramax
|
.39
(3,150)
|
0%
|
123
|
3.1
|
| Persepolis |
Sony
Classics
|
.29
(5,460)
|
21%
|
54
|
1.3
|
| Cassandra's
Dream |
Weinstein
Co.
|
.18
(1,650)
|
-51%
|
107
|
0.7
|
| 4
Months, 3 Weeks, 2 Days |
IFC
|
49,600
(24,900)
|
-
|
2
|
0.05
|
| Shoot
Down |
Magnolia
|
42,200
(2,344)
|
-
|
18
|
0.04
|
| Sunday |
Eros
|
40,100
(2,670)
|
-
|
15
|
0.04
|
| The
Air I Breath |
Thinkfilm
|
20,500
(2,930)
|
-
|
7
|
0.02
|
| Alice's
House |
Vitagraph
|
14,300
(2,860)
|
-
|
5
|
0.01
|
Domestic
Market Share - To January 24, 2008
| Distributor
(titles) |
Gross*
|
Market
Share
|
| Warner
Bros. (10) |
150.9
|
22.70%
|
| Fox
(5) |
97.9
|
14.70%
|
| Buena
Vista (5) |
81.4
|
12.20%
|
| Paramount
(4) |
75.3
|
11.30%
|
| Fox
Searchlight (3) |
64.1
|
9.60%
|
| Sony
(7) |
59.9
|
9.00%
|
| Universal
(3) |
35.1
|
5.30%
|
| Focus
(2) |
22.8
|
3.40%
|
| Par
Vantage (4) |
17.8
|
2.70%
|
| MGM
(5) |
14.3
|
2.10%
|
| Overture
(1) |
10.7
|
1.60%
|
| Miramax
(2) |
9.7
|
1.50%
|
| New
Line (1) |
8.5
|
1.30%
|
| Picturehouse
(1) |
4.7
|
0.70%
|
| FreeStyle
(2) |
4.6
|
0.70%
|
| Other
* (21) |
7.9
|
1.20%
|
| - |
445.6
|
100.00%
|
|
|
|
|
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