..Gary Dretzka
..
Noah Forrest

..Leonard Klady
..
David Poland
..Doug Pratt
..
Ray Pride




January 27, 2008
Weekend Estimates
Domestic Market Share

Bo or No ...

George S. Kaufman observed that "Satire is what closes on Saturday night." And whether audiences perceived Meet the Spartans and the resurrection of Rambo as film parodies or simply intuited the two movies as send ups, each struggled for bragging rights in the weekend box office derby.

Spartans, the more obviously humorous assault, appeared to have a slight edge with an estimated $18.7 million debut to Stallone's vigilante warrior with $17.8 million. The frame also sported national bows for the cop meller Untraceable in fifth position with a languid $11.1 million and a disappointing $4 million for the teen dance romance How She Move.

Additionally, the large format U2 3D had a tuneful $923,000 launch at 61 sites and the U.S. launch of Cannes top prized 4 Months, 3 Weeks & 2 Days was just a few admissions away from $50,000 from two venues. A clutch of other limited releases including The Air I Breath and the non-fiction Shoot Down barely registered a blip on the viewer meter.

The sheer volume of incoming product abetted a general absence of opening gusto to pump up overall revenues by 17% from 2007. A year ago the Spartan crew's debut of Epic Movie led the session with an $18.6 million box office followed by the $14.6 million bow of Smokin' Aces.

The weekend was anticipated as a fierce competition between the eventual leaders and the second weekend of fleeting phenom Cloverfield. Last weekend's leader was expected to take a hard 50% to 60% decline but dipped closer to 70% and found itself slipping to fourth in the lineup.

The post Oscar-announcement frame saw Juno rock solid while a re-release of Michael Clayton generated a modest $1.9 million gross from a tad more than 1,100 theaters. The other best picture contenders also added playdates with There Will Be Blood and No Country for Old Men (winner of last night's Directors Guild honor) experiencing sizeable revenue boosts but Atonement slipping back slightly. Other nominees including The Diving Bell and the Butterfly, Persepolis and The Savages benefited for Academy Award recognition while Sweeney Todd and Charlie Wilson's War continued to erode rapidly.

Sweeney's international launch doesn't appear to be affected by its paucity of Oscar nods. The film opened at the top of the charts in England with roughly $4.5 million and also France where No Country was biting at its heels. Its Australian debut ranked second overall.

The absence of Oscar didn't appear to impede the American opening of the highly lauded Romanian film 4 Months, 3 Weeks & 2 Days (it's grossed about $200,000 in Canada).


- Leonard Klady



Weekend Estimates - January 25-27, 2008

Title
Distributor
Gross (average)
% change *
Theaters
Cume
Meet the Spartans
Fox
18.7 (7,180)
-
2605
18.7
Rambo
Lions Gate
17.8 (6,480)
-
2751
17.8
27 Dresses
Fox
13.4 (4,260)
-42%
3074
45.2
Cloverfield
Par
12.6 (3,700)
-68%
3411
64.2
Untraceable
Sony
11.1 (4,690)
-
2368
11.1
The Bucket List
WB
9.9 (3,410)
-29%
2915
57.4
Juno
Fox Searchlight
9.7 (3,990)
-3%
2426
99.5
National Treasure: Book of Secrets
BV
4.6 (2,140)
-39%
2154
205.4
Alvin and the Chipmunks
Fox
4.5 (1,840)
-36%
2430
204.1
There Will Be Blood
Par Vantage
4.5 (5,120)
54%
885
14.4
Mad Money
Overture
4.2 (1,690)
-46%
2470
14.9
How She Move
Par Vantage
4.0 (2,590)
-
1531
4
Atonement
Focus
3.6 (2,590)
-21%
1400
37.6
First Sunday
Sony
3.2 (2,110)
-59%
1503
34.3
No Country for Old Men
Miramax
2.3 (2,060)
87%
1107
51.8
I Am Legend
WB
2.1 (1,500)
-57%
1405
251.6
Michael Clayton
WB
1.9 (1,750)
-
1102
41.4
Sweeney Todd
Par
1.2 (1,300)
-55%
936
50.6
The Pirates Who Don't Do Anything
Uni
1.2 (1,160)
-55%
1016
10.2
U2 3D
nWave
.92 (15,130)
-
61
1.1
Charlie Wilson's War
Uni
.83 (1,370)
-58%
605
64.6
One Missed Call 
WB
.73 (910)
-74%
803
26.1
The Water Horse
Sony
.63 (930)
-65%
677
39.4
P.S. I Love You
WB
.61 (1,060)
-69%
577
52
The Kite Runner
Par Vantage
.57 (1,700)
-48%
335
13.8
The Great Debators
MGM
.51 (1,310)
-61%
390
29.1
Weekend Total ($500,000+ Films)
-
$135.30
-
-
-
% Change (Last Year)
-
17%
-
-
-
% Change (Last Week)
-
-10%
-
-
-
Also debuting/expanding
The Orphanage
Picture/Christal
.45 (1,890)
-62%
238
6
The Savages
Fox Searchlight
.39 (2,370)
-10%
166
4.2
Diving Bell and the Butterfly
Miramax
.39 (3,150)
0%
123
3.1
Persepolis
Sony Classics
.29 (5,460)
21%
54
1.3
Cassandra's Dream
Weinstein Co.
.18 (1,650)
-51%
107
0.7
4 Months, 3 Weeks, 2 Days
IFC
49,600 (24,900)
-
2
0.05
Shoot Down
Magnolia
42,200 (2,344)
-
18
0.04
Sunday
Eros
40,100 (2,670)
-
15
0.04
The Air I Breath
Thinkfilm
20,500 (2,930)
-
7
0.02
Alice's House
Vitagraph
14,300 (2,860)
-
5
0.01

 

Domestic Market Share - To January 24, 2008

Distributor (titles)
Gross*
Market Share
Warner Bros. (10)
150.9
22.70%
Fox (5)
97.9
14.70%
Buena Vista (5)
81.4
12.20%
Paramount (4)
75.3
11.30%
Fox Searchlight (3)
64.1
9.60%
Sony (7)
59.9
9.00%
Universal (3)
35.1
5.30%
Focus (2)
22.8
3.40%
Par Vantage (4)
17.8
2.70%
MGM (5)
14.3
2.10%
Overture (1)
10.7
1.60%
Miramax (2)
9.7
1.50%
New Line (1)
8.5
1.30%
Picturehouse (1)
4.7
0.70%
FreeStyle (2)
4.6
0.70%
Other * (21)
7.9
1.20%
-
445.6
100.00%

 

 

 

 


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