|
June
17, 2007
Weekend Estimates
Domestic Market Share
Fantastic
Four: Rise of the Silver Surfer glided to an estimated $57.7
million to take command of weekend movie going. In a slightly depressed
marketplace the box office gods dismissed a revived Nancy Drew
that ranked seventh overall with a meager $7.2 million. Similarly
specialty newcomers were largely unimpressive though the Bollywood
entry Jhoom Barabar Jhoom had a better than respectable $440,000
box office from 83 theaters.
Exceeding
industry expectations the Fantastic Four sequel arrived
with a marginally better gross than its inspiration that opened
to $56 million two years ago. The studio strategy of targeting
to under 18s and the first film's appeal to a youth audience certainly
translated in the picture's launch. Going forward it may have
a more difficult time pitted against family friendly movies.
Conversely
the bow of Nancy Drew though perceived as soft turned out
to be less of a draw than predicted. There was scant evidence
of rooted interest among young girls or past generations weaned
on the teenage sleuth.
Weekend ticket
sales inched toward $145 million for a 6% boost from last week's
Ocean's Thirteen frame. Still it lagged behind 2006 when
the $33.7 million second weekend of Cars led with debuts
of Nacho Libre and The Fast and the Furious: Tokyo Drift
on its tail.
The year to
date tally of $4.2 billion is roughly 3.5% improved from the comparable
2006 pace and just marginally better in terms of admissions. In
that respect it conforms to viewing trends of the past two decades.
However, this was supposed to be the summer that would turn around
the industry's fortunes with the troika of Pirates, Spider-Man
and Shrek spearheading the onslaught. The reality is considerably
less rosy in large part because those and other titles haven't
expended the base of frequent movie goers or enticed those that
rarely attend to abandon the comfy perch of their sofa.
Holdover titles
generally experienced 40% declines with the continued exception
of Knocked Up that has weathered buffeting from the season's
tent poles and sailed through with aplomb. It's yet to be determined
whether Ocean's Thirteen with a bias toward an older crowd
will replicate that tenacity.
In limited
wide release the genre DOA: Dead or Alive lived up to half
its title with a grim $460 theater average that eked out $230,000.
Last weekend's frosh Hostel Part II took a brutal 66% plunge following
a disappointing launch.
Good but hardly
exceptional preems were the order of the day for exclusive engagements
of the New Zealand comedy Eagle vs. Shark and the documentary
Gypsy Caravan. Considerably more encouraging was the expansion
of the musical bio La Vie en Rose that added 57 engagements
and maintained an impressive $8,230 theater average.
-
Leonard Klady
Weekend
Estimates - June 15-17, 2007
| Title |
Distributor
|
Gross
(average) |
%
change * |
Theaters |
Cume |
| Fantastic
Four: Rise of Silver Surfer |
Fox
|
57.7
(14,580)
|
-
|
3959
|
58.7
|
| Ocean's
Thirteen |
WB
|
19.1
(5,370)
|
-47%
|
3565
|
69.8
|
| Knocked
Up |
Uni
|
14.6
(5,010)
|
-28%
|
2907
|
90.5
|
| Pirates
of Caribbean: At World's End |
BV
|
11.8
(3,550)
|
-46%
|
3329
|
273.6
|
| Surf's
Up |
Sony
|
9.1
(2,580)
|
-48%
|
3531
|
34.5
|
| Shrek
the Third |
Par
|
8.8
(2,520)
|
-42%
|
3505
|
297.1
|
| Nancy
Drew |
WB
|
7.2
(2,750)
|
-
|
2612
|
7.2
|
| Mr.
Brooks |
MGM
|
2.9
(1,500)
|
-41%
|
1923
|
23.5
|
| Hostel
2 |
Lions
Gate
|
2.8
(1,200)
|
-66%
|
2350
|
14
|
| Spider-Man
2 |
Sony
|
2.4
(1,330)
|
-44%
|
1822
|
329.9
|
| Waitress |
Searchlight
|
1.2
(2,010)
|
-23%
|
615
|
14
|
| La
Vie en Rose |
TVA/Picturehouse
|
.65
(8,230)
|
265%
|
79
|
2.6
|
| Once |
Fox
Searchlight
|
.55
(4,580)
|
11%
|
120
|
2.5
|
| Weekend
Total ($500,000+ Films) |
$138.80
|
-
|
-
|
-
|
| %
Change (Last Year) |
-
|
-6%
|
-
|
-
|
-
|
| %
Change (Last Week) |
-
|
6%
|
-
|
-
|
-
|
| Also
debuting/expanding
|
| Paris
je t'aime |
First
Look
|
.44
(2,210)
|
0%
|
200
|
2.7
|
| Jhoom
Barabar Jhoom |
Yash
Raj
|
.36
(4,320)
|
-
|
83
|
0.36
|
| DOA:
Dead of Alive |
Weinstein
Co.
|
.23
(460)
|
-
|
505
|
0.23
|
| Ensemble,
c'est tout |
Christal
|
73,300
(2,370)
|
-
|
31
|
0.07
|
| Eagle
vs. Shark |
Miramax
|
20,200
(6,730)
|
-
|
3
|
0.02
|
| Gypsy
Caravan |
Shadow
|
12,900
(6,450)
|
-
|
2
|
0.01
|
| Fido |
IDP
|
8,100
(4,050)
|
-
|
2
|
0.01
|
| Strike |
Laemmle/Zeller
|
4,400
(4,400)
|
-
|
1
|
0.01
|
Limited
Releases: To June 13, 2007
| Title |
Distrubutor
|
Gross |
| Notes
on a Scandal |
Fox
Searchlight
|
16,889,774 |
| The
Last King of Scotland |
Fox
Searchlight
|
13,987,084 |
| The
Namesake |
Fox
Searchlight
|
13,327,623 |
| Waitress |
Fox
Searchlight
|
12,813,401 |
| The
Lives of Others |
Sony
Classics
|
10,508,023 |
| Volver |
Sony
Class/Seville
|
8,667,708 |
| The
Painted Veil |
WIP
|
7,552,537 |
| Deep
Sea 3-D |
WB
|
6,290,158 |
| Away
from Her |
Mongrel/Lions
Gate
|
4,758,305 |
| Black
Book |
Sony
Classics
|
3,954,455 |
| Venus |
Mrmx
|
3,233,893 |
| Little
Children |
NLC
|
2,987,970 |
| Miss
Potter |
MGM
|
2,955,981 |
| Magnificent
Desolation |
Imax
|
2,943,177 |
| Peaceful
Warrior (reissue) |
Uni
|
2,914,450 |
| Ma
Fille, Mon Ange |
Alliance
|
2,342,701 |
| Paris
je t'aime |
First
Look
|
2,295,706 |
| Perfume:
Story of a Murderer |
Par
|
2,205,318 |
| The
Host |
Magnolia
|
2,193,660 |
| The
Wind That Shakes the Barley |
IFC/Christal
|
2,192,312 |
| *
none greater than 710 playdates |
Domestic
Market Share: To
June 13, 2007
| Distributor
(Releases) |
Gross
|
Market
Share
|
| Sony
(17) |
840.4
|
20.50%
|
| Paramount
(13) |
816.1
|
19.90%
|
| Buena
Vista (13) |
650.4
|
15.90%
|
| Warner
Bros. (18) |
515.1
|
12.60%
|
| Universal
(10) |
297.1
|
7.20%
|
| Fox
(13) |
289.4
|
7.10%
|
| New
Line (6) |
108.5
|
2.60%
|
| MGM
(12) |
102.6
|
2.50%
|
| Lions
Gate (11) |
95.1
|
2.30%
|
| Fox
Searchlight (9) |
72.9
|
1.80%
|
| Miramax
(5) |
43.4
|
1.10%
|
| Picturehouse
(3) |
40.3
|
1.00%
|
| Focus
(2) |
39.5
|
1.00%
|
| Sony
Classics (10) |
30.9
|
0.70%
|
| Weinstein
Co. (5) |
26.4
|
0.60%
|
| Par
Vantage (3) |
25.4
|
0.60%
|
| Other
* (122) |
104.4
|
2.60%
|
| *
none greater than 0.5% |
4097.9
|
100.00%
|
|