Indie
Anna Groans and
Another Crusade
When the Sundance Film Festival announced its slate of competition entries
at Thanksgiving I was seized by the thought that perhaps this was the
year not to make the trek to Park City. It had nothing to do with the
movies either to be juried or the invitees in other sections.
Two things crossed
my mind. The more obvious matter was how the little event that championed
alternative, innovative and arcane movies had evolved into a circus
with hucksters and hipsters as well as the legion of dedicated aficionados,
acquisition executives and filmmakers.
Sundance, or rather
Park City, has always been an ambivalent location to host a movie event
let alone one that ranks among the most significant on the calendar.
It's not really set up to be film friendly. The screening venues are
no better than adequate, and often far worse, and the lack of sites
specifically designed to screen movies has meant that these instant
screening rooms have necessitated that the festival expand geographically.
The event is the
cinematic equivalent of shuttle diplomacy and the shuttle doesn't run
nearly as well as Il Duce's railroad. Everything breaks down when snow
and winds blow in over the mountains and my trusty Farmer's Almanac
foretold of a particularly inclement season.
There's also a palpable
tension between the merchants of this skiing Mecca and those forces
representing the festival and its offshoot events. In its early days
in Park City (it originated in Salt Lake City), Sundance was a modest
undertaking that attracted a hearty though select crowd and the shopkeepers
along Main Street thought this band of scruffy, non-skiers a colorful,
harmless group. They weren't buyers and didn't head for the slopes but
their numbers were relatively insignificant.
That began to change
radically in the 1990s and as the film folk began to displace the ski
bums, pressure was brought to bear about rescheduling the event during
off or at the rim of the peak season. Sundance organizers wouldn't comply
and the compromise was to move its focus away from Main Street. As a
result it lost its hub locale, the Z Place, and in recent years has
found it difficult to negotiate a base hotel or develop a core area
for the 10-day extravaganza. The recent arrival of marketers, while
an asset for the local economy, chafes at the sensibilities of the area's
Mormon roots.
The underlying irony
is that the very filmmaker the festival elevates cannot really afford
the freight of hotel rooms and meals in this high price winter enclave.
It is a shotgun marriage with a longevity that truly flaunts the odds.
The greater ambivalence
I recognized was less systemic. The rise of Sundance had to do in large
part with serendipity. The very nature of an independent movement makes
the prospect of organization difficult. Mavericks do not work in unison,
and prior to the 1980s they were niche players bucking the majors for
any sort of recognition let alone screens or patrons.
Sam Arkoff and
a few other producer-distributors figured out a way to be frugal and
entertaining and once in awhile found mainstream success when there
were lulls in the studios release schedule. And a couple of times a
decade, John Cassavetes would tire of studio assignments and
direct something emotionally powerful that was foreign to the sensibility
of the majors. However, following the Second World War and the Paramount
Consent Decree of 1948, the art house crowd belonged to aliens with
names such as Kurosawa, Bergman, Fellini, Truffaut, Bunuel and Antonioni.
Though a wave of
film school brats began to appear on the scene in the 1970s, the successful
grads generally did one or two gigs for Roger Corman prior to
signing a housekeeping deal with a major. But, by the end of the decade,
the European and Asian lions had passed on or were off their game and
as we all know, nature abhors a vacuum. It so happened that an explosion
of talent was about to occur in America to replace the fading international
talents.
Another decade would
pass prior to the arrival of sex, lies, and videotape that won
the audience but not the jury prize at Sundance. It would subsequently
win the top prize at Cannes and this $1.2 million production would gross
about $70 million at theaters around the world. Others followed and
the majors began to either set up "specialty" divisions or
buy them.
The thing about
waves is that as surely as they roll in, just as predictably they will
recede. The imminent decline of the American independent tsunami has
been on the horizon for several years. Those singular voices that rode
the crest don't have many contemporary heirs and, increasingly, the
people financing alternative movies wind up giving the green light to
cheaper versions of the sorts of comedies and dramas studios used to
produce but no longer seem to make.
It's not that the
well has gone dry, it's just that the water table is mighty low. But
the infrastructure is in place and product used to shore it up isn't
of comparable quality anymore.
The strain on the
seams has become more evident since Sundance 2004 when there was already
evidence of fewer rabid buyers, lower guarantees and only the faintest
hint of the type of blood lust competition for a savored title.
While the manifestation
of specialty arms doing the bidding of studios has changed over the
years, they were in ample evidence during the 1960s and popped up again
at the start of the 1980s. Though their life cycle was longer than the
May Fly, these classic divisions generally sustained five to seven year
careers. The typical scenario would arise from an independent success
such as Tom Jones or The Kiss of the Spider Woman. Some
ambitious senior executive would decide his company should have a thick
slice of this pie and establish a division dedicated to alternative
movies. The new unit would be given a healthy acquisition and marketing
budget and play havoc with established independents and many - unable
to compete financially - would wind up closing their doors permanently.
However, after several
seasons of modest to dismal returns, the next ambitious executive would
take a look at the affiliate operation and wonder who had deemed it
a worthy venture. Even profitable operations could not hope to generate
the sort of money equal to a weekend gross from a major blockbuster.
It amounted to nickels and dimes, perhaps a few awards and little of
consequence for a studio film library. The Trump card had been played
and the cardholders were fired.
The studio affiliates
that are feeling the heat include Miramax, Paramount Classics, Warner
Independent and United Artists, while Fox Searchlight is the current
poster child and Sony Classics continues to be indefatigable. The woes
underscore one essential truth: the majors are not in the business of
being niche players.
The demise of Miramax
and a likely new company under the stewardship of Harvey Weinstein
has been about to happen any day for more than a year. Michael Eisner
never liked the idea of acquiring the company and it's long been speculated
that he agreed to Jeff Katzenberg's zeal to buy it as a sort
of folly that could be used to usher him out the door. Instead it generated
the colossally successful Pulp Fiction in its first year in the
Mouse House and continued to rack up a couple of conspicuous hits annually
as well as lots of Oscar nominations and statuettes.
In true biblical
fashion the seven fat years would eventually turn lean. Harvey Weinstein's
ambition to be a part of the mainstream began to embrace the likes of
The Gangs of New York and Cold Mountain and other prestige
titles that failed to balance the books. At the same time, brother
Bob Weinstein was developing successful genre franchises including
Scream and Spy Kids under the Dimension Film label and
a string of highly profitable movies made for DVD and cable. Eisner
hatched the idea of retaining Dimension and casting off Miramax but
negotiations appear to have scuttled that possibility.
So, if the Weinstein
departure is inevitable, what becomes of Miramax at Disney? The operation
has already been eviscerated in terms of staff and if the company acquires
anything at Sundance it will be mostly for purposes of show. Whoever
assumes the reins will be inheriting a legacy and likely a mandate to
carry on with an emphasis tilting toward the Dimesion bias.
The idea behind
Paramount Classics was largely to accommodate a fair number of offbeat
ventures generated by synergistic components such as MTV and Nickelodeon.
It only got a crack at Better Luck Tomorrow, while Jackass
or Narc were consigned to its parent because Classics was
quickly tagged as a niche player incapable of handling anything with
even a whiff of mainstream crossover potential. It didn't help matters
that its president Ruth Vitale had iconoclastic tastes and quite
regularly took on movies that were impossible marketing challenges.
The demise or restructuring
of the division has been protracted but no one expects a last minute
reprieve. The most likely scenario is that change will occur after Brad
Grey takes over stewardship of Paramount Pictures and has time to
assess his options. In the meantime it's been neutered and its presence
at Sundance is pro forma rather than pro active.
If the lingering
deaths of Miramax and Paramount Classics appear protracted they are
a no more than a fraction of a half-life when measured against MGM.
The once elegant lion of the industry has been on life support for an
astonishing five decades as its ownership has ping ponged endlessly
between Kirk Kerkorian and others and back to Kerkorian whose
intention always seemed to be to find bigger and bigger buyers for its
vaunted film library.
The recent sale
to Sony is unlikely to default back to the leverage buyout king but
the fate of MGM and its specialized division United Artists remains
shrouded in fog. Logically there's no reason for Sony to have yet another
production-distribution entity with such divisions as Sony Classics
and Screen Gems pumping out movies. Yet even with the MGM deal in play,
it announced the reactivation of TriStar. Nonetheless UA is for the
moment a hobbled entity and a phantom presence at Sundance.
The one studio that
doggedly stayed out of playing the Classics card was Warner Bros. However,
a thaw seemed imminent several years back when rumors swirled that Sundance
artistic director Geoff Gilmore would head such a division and
its first release would be the Australian import The Dish. However,
the studio had trouble justifying the move in light of recent successes
of niche fare including Best in Show and The Exorcist: The Version
You've Never Seen and the idea imploded.
The idea lay dormant
for several years until Steven Soderbergh pressed studio brass
to create a division to handle the more offbeat fare his Section 8 company
was developing, as well as similar fare from Castle Rock and other on
lot producers. Warner Independent would be largely a division to service
existing projects and augmented by a few outside acquisitions. Former
Miramax executive Mark Gill was hired to head WIP and it bowed
just last year with Before Sunset.
The amazing aspect
of the start up is that rumors of dissent, upheaval and rancor are so
ferocious one has to assume they're more than pique. Gill apparently
feels constrained and has butted heads with studio executives and Soderbergh.
It might have all been swept under the carpet were it not for the company's
lackluster performance in year one. A hit goes a long way to ironing
out wrinkles.
When you add it
all up, who really wants to be present at the apocalypse? The juxtaposition
of an ailing film movement set against the backdrop of snow and glitz
isn't the postcard view that sounds at all appealing when one could
be sitting comfortably in a cozy chair. If I truly wanted to confront
the horror, being embedded in Iraq sounds infinitely more appealing.
-
by Leonard Klady