| October
2 , 2005
Weekend Estimates
Domestic Market Share
Don't
Delay Flightplan
continued to have priority clearance as the weekend's top grosser with an estimated
$14.9 million in a generally lackluster frame. The sci-fi adventure Serenity
was the span's highest new entry, ranking second with $10.2 million and the national
expansion of A History of Violence posted an impressive $8.1 million. In
niche play Capote was most impressive with a screen average of more than
$25,000. Overall
grossing potency ebbed back from the prior weekend by 12% with ticket sales expected
to close at about $86 million. There was a sharper 23% erosion from 2004's record
when Shark Tale bubbled to a $48 million launch. Once
again there were plenty of new viewing options but generally speaking audiences
weren't particular motivated to subscribe. Serenity, based on the cult
TV favorite Firefly, appeared to have cache with its small screen devotees
but showed little evidence of winning over new converts. The
aquatic adventure Into the Blue headed toward the Red Sea at least figuratively
as it broke the surface with an uninspired $7.1 million. Slightly better on a
pound-for-pound basis was the bygone golf saga The Greatest Game Ever Played.
It posted ninth in the standings with an estimated $3.6 million with about one-third
of the theaters of Into the Blue. Following
last weekend's 14-screen bow, A History of Violence expanded to 1340 engagements
and finished in fourth spot with $8.1 million. One of the most positively reviewed
films of the year, its ironically connected with an action crowd and not simply
filmmaker David Cronenberg's upscale devotees. The film's ability to have
it both ways, if maintained, could result in a sizeable hit. Among
holdover titles, Flightplan dived a respectable 40% and that was sufficient
to keep it at the top of the charts. Meanwhile The Corpse Bride's business
fell 48% and hopes that it would have on-going stamina expired. It appears unlikely
to reach $60 million without a considerable studio push. A more dire scenario
evolved for Oliver Twist that posted barely a $1,000 theater average as
it went from five to 779 engagements. Also
precariously perched is the urban tilted Roll Bounce that fell by half
even with a boost from sneak previews of In Her Shoes. It appears to be
working in one quadrant despite valiant efforts to crossover to a second. Certainly
benefiting from both media interest and festival expose, Capote generated
a very potent $303,000 from just one dozen venues. Focusing on the author's research
and writing of In Cold Blood, it's emerged as a surprising audience pleaser
and a potential awards contender. Also
generating strong initial returns was Little Manhattan with a $39,000 gross
from two venues in its namesake city. Following a handful of test engagements,
the African children's adventure Duma stepped out with 42 engagements in
the Los Angeles branch and struggled to almost $100,000 despite four star reviews
and endorsements. A
number of other limited bows had good initial results that don't necessarily suggest
buoyant expansion possibilities. The human comedy Prizewinner of Defiance,
Ohio had a $160,000 sweepstake at 41 parlors while the mixed media Mirrormask
grossed roughly $120,000 from 18 playdates. There was also good response for the
Mid-east drama of The War Within with a single-screen gross of $8,500 but the
American indies Going Shopping and My Big Fat independent Movie
barely registered a pulse with respective grosses of $5,100 (at six venues) and
$1,900 (one screen).
- by Leonard
Klady |