| September
4 , 2005
Weekend Estimates
SummerMarket Share
Summertime
Red, Black and Blues Summer
2005 ended on an ironic note with business for the Labor Day holiday frame up
slightly from last year and a record opening bow for the span. But as the man
says, it was too little to late for a season that the industry is eager to forget.
Initial results translate into a 10% overall decline from the prior year's record
revenues and several studios nursing crushing financial reversals. The
holiday frame was led by the debut of Transporter 2 with an estimated $20.3
million tally and last week's box office champ The 40 Year Old Virgin enjoying
rich seconds of $16.6 million. Also potent was The Constant Gardener that
jump started the weekend with a Wednesday national break. The other freshmen entries
were commercially moribund with the "hip" undercover comedy Underclassman
eking out $3.2 million and the adaptation of the Ray Bradbury story
A Sound of Thunder limping to $1.1 million. Overall
box office slipped about 6% from seven days earlier with a gross of slightly more
than $115 million. However, that figure exceeded last year's performance by 5%
and marked only the second time during the current summer season that box office
experienced an upturn. Exceeding
expectations, Transporter 2's $20 million plus bow emerged with the best
ever opening for a new film during the Labor Day weekend. Historically a soft
holiday weekend period, its best performers have been genre titles that tapped
the zeitgeist for an instant such as the prior span record holder Jeepers Creepers
2. The new sequel's bow was also impressive in light of the original film's
ultimate domestic theatrical cume of $25 million. Obviously subsequent DVD and
pay-cable exposure sweetened the pot. The
second helping of Transporter capped an excellent summer for Fox that placed
it at the top of the summer sweepstakes with a 22.1% market share. Second ranked
Warner Bros. additionally saw its year to date box office push past $1 billion
on the weekend prior to the close of summer. Largely
receiving Oscar buzz reviews, The Constant Gardener was third in the line
up with $10.3 million. Adapted from the John Le Carre novel, Gardener's
combo of politics, romance and scenery provided ample fodder for critics to digest
and its early arrival on the award's scene translated into a potent bit of counter
programming. Other
newcomers appeared to be slotted for convenient commercial dispatch. Underclassmen
received a failing grade of $3.1 million as the latest divested Miramax release
and still underperformed The Brothers Grimm that sank 55% in its second
weekend to $8.3 million. A Sound of Thunder - the last film in defunct
Franchise Films larder - scraped up a scant $1.1 million that fell short of the
$1.2 million gross it registered last weekend when it debuted in Spain. Once
again March of the Penguins had a glacial box office shift that elevated
its domestic cume to $65 million and could well trudge on to Thanksgiving. Activity
in the niches saw few new entries with both the American indie Keep Your Distance
and the concert film Margaret Cho: The Assassin Tour recording a little
than $20,000 from respectively four and nine locations. - by Leonard
Klady |