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..Gary Dretzka
..Leonard Klady
..Emanuel Levy
..David Poland
..Doug Pratt
..Ray Pride




May 29, 2005
Weekend Finals
Domestic Grossers
Market Share


Feast or Famine: The Longest Inch

Star Wars: Episode III: Revenge of the Sith experienced an not unexpected 50% box office decline but maintained top position in weekend movie going with an estimated four-day Memorial holiday gross of $69.9 million. However, close on its tail were a pair of newcomers. The animated Madagascar animated $61.1 million while the antic remake of The Longest Yard went into overtime with $60.1 million.

The frame also generated lively returns for the Quebec comedy C.R.A.Z.Y., the latest Bollywood effort Bunty aur Babil and the limited debut of the Asian-American human comedy Saving Face.

The weekend tally should weigh in with slightly more than $130 million for a sprightly 13% boost from last weekend's 3-day to 3-day comparison. Nonetheless, the current holiday period once again trailed the prior year by roughly 5%. In 2004, Shrek 2 topped the charts with $93.6 million while the debut of The Day After Tomorrow scored with $85.8 million.

The Sithology continued as the final chapter of the Star Wars saga added more than $100 million to its larder from global engagements and saw its gross climb to more than a half billion dollars. Hopes for an atypical domestic decline were largely thwarted by stiff competition but overseas potency proved superior including a $4 million opening round in South Korea.

The battle for second produced a seesaw contest between Dreamworks' animated menagerie in Madagascar and the gridiron comedy The Longest Yard. The latter film ranked first overall on Friday but lost ground as families and kids propped up matinees for the cartoon capers and slipped slowly into the show position. It was still a dynamic showing and could lay claim to comedian Adam Sandler's biggest opening salvo and a record debut for sports-themed movies.

The holiday also featured a series of Sunday evening sneak previews for the highly anticipated Cinderella Man. The true life Depression-era boxing opus demonstrated a knockout punch with 60% of its previews selling out and exit polls off the chart with crowds scoring it at 98% in the top two boxes. Though skewing to a 25 and older audience, the appeal was almost evenly divided on a gender basis and the film is anticipated to be next weekend's box office champ and a continuing summer contender.

While overall attendance still huffs and puffs behind 2004, there were encouraging signs of vitality in the niches. In Quebec, the local production C.R.A.Z.Y. was off to a fast start with 75 engagements generating about $660,000 and a theater average of close to $9,000. Bollywood's Bunty aur Babil posted the best opening averages of the year from a gross of $570,000 from 51 circuit locations.

There was a beehive of activity as closer to a dozen films bowed in exclusive or limited situations. And while results were encouraging for such titles as the Holocaust drama The Ninth Day, the bowling doc The League of Ordinary Gentlemen and the American indie Bomb the System, none was able to produce eye-popping results. The best of the bunch was the upbeat Saving Face with a $93,000 gross from six locations.

Far more potent in the specialized sector were the orchestrated expansions of a handful of titles with Mad Hot Ballroom's dancing kids, Layer Cake's Brit mafia and the two grand dames of Ladies in Lavender each adding screens and experiencing box office boosts ranging from 50% to 132%. The acclaimed non-fiction Penguin odyssey The Emperor's March looked smart as it added 28 screens to its single outing last weekend in Quebec and grossed slightly better than $90,000. Warner Independent opens the film in the U.S. next month.

- by Leonard Klady


Weekend Estimates - May 26-29, 2005

Title
Distributor
Gross (average)
% change
Theaters
Cume
Star Wars: Epi. III - Revenge of the Sith
Fox
69.9 (19,220)
-49%
3634
270.3
Madagascar
DmWks
61.1 (14,790)
-
4131
61.1
The Longest Yard
Par
60.1 (16,420)
-
3663
60.1
Monster-in-Law
New Line
11.5 (3,570)
-35%
3230
61.2
Kicking and Screaming
Uni
6.7 (2,250)
-55%
2966
44.3
Crash
Lions Gate
6.1 (3,640)
-14%
1680
36.2
The Interpreter
Uni
2.6 (2,240)
-21%
1171
69.2
Unleashed
Focus
2.5 (1,750)
-49%
1419
22.1
Kingdom of Heaven
Fox
2.1 (1,600)
-51%
1328
44.9
House of Wax
WB
1.6 (980)
-61%
1635
29.8
The Hitchhiker's Guide to the Galaxy
BV
.86 (1,070)
-68%
801
48.7
C.R.A.Z.Y.
TVA
.66 (8,800)
-
74
0.66
Bunty aur Babil
Yash Raj
.57 (11,180)
51
0.57
Sahara
Par
.51 (1,320)
-47%
387
66.4
Weekend Total ($500,000+ Films)
$226.80
-
-
-
% Change (Last Year)
-5%
-
% Change (Last Week)
13%
-
-
-
Also Debuting/Expanding
Ladies in Lavender
IDP
.39 (4,440)
50%
88
1.4
Mad Hot Ballroom
Par Classics
.37 (6,540)
113%
57
0.64
Layer Cake
Sony Classics
.36 (4,580)
132%
79
0.67
Saving Face
Sony Classics
93,000 (15,500)
-
6
0.09
The Emperor's Journey
Christal
91,500 (3,150)
237%
29
0.13
Sabah
Mongrel
14,300 (7,150)
-
2
0.01
The Ninth Day
Kino
11,400 (5,700)
-
2
0.01
Bomb the System
Palm
9,360 (4,680)
-
2
0.01
League of Ordinary Gentlemen
Magnolia
4,300 (4,300)
-
1
0.01

Domestic Market Share: To May 26, 2005

Company (releases)
Box Office
Percentage
Fox (10) 547.5 17.40%
Sony (12) 450.3 14.30%
Warner Bros. (140 395.2 12.60%
Universal (10) 383.6 12.20%
Buena Vista (12) 276.5 8.80%
Miramax (11) 248.4 7.90%
MGM (8) 181.1 5.80%
Paramount (6) 171.5 5.50%
New Line (10) 100.5 3.20%
Lions Gate (8) 93.5 3.00%
DreamWorks (2) 77.9 2.50%
Fox Searchlight (6) 64.7 2.00%
Sony Classics (12) 41.2 1.30%
Focus (4) 37.1 1.20%
Other * (115) 71.3 2.30%
* none greater than 0.5% 3140.3 100.00%

 

 


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