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Rabbit
Punch
There was
no second coming despite the preponderance of sequels on the marquee
during the Easter holiday frame. The debuts of Guess Who
and Miss Congeniality 2: Armed and Fabulous topped the
box office but without the box office dynamism of such recent
entries as Robots, Ring Two or The Pacifier. The
result was a double-digit decline in movie going with the few
targeting the pew.
The weekend,
according to industry tracking, belonged to the Miss Congeniality
sequel and Warner Bros. accordingly decided to debut the film
on Thursday ahead of the pack. Its $3 million bow provided every
confidence that it would ring up about $25 million for the four
days but that scenario would quickly evaporate.
Conversely,
the ad hoc switcheroo on Guess Who's Coming to Dinner was
expected to rank third overall with a gross in the neighborhood
of $15 million. Instead it exceeded expectations with audiences
provides these ayes to an estimated $21.6 million fueled by a
young multi-ethnic crowd. Miss Congeniality 2 barely nosed
into second with $14.4 million for the 3-days and The Ring
Two's sophomore session recorded about $14.3 million.
Overall business
declined by roughly 13% from seven days earlier with a tally around
$102 million. It was also down by some 16% from calendar 2004
and 14% from last year's Easter period.
In general,
the leading holdover titles experienced 33% declines and the sturdier
fare in the marketplace skewed more adult or niche in appeal.
Several films including The Upside of Anger and Downfall
continued to maintain momentum in slow rollouts with the former
titled primed for its national debut next weekend.
Fox Searchlight
boosted its exposure on Woody Allen's Melinda and Melinda
and scored $810,000 from 95 venues. Its Brit import Millions
also added screens and kept a sturdy $6,700 average at 77 locations.
The frame
also had a healthy number of regional and limited openers including
a ho-hum $120,000 gross from a 32 screen launch of La Vie avec
mon pere in Quebec. Also virtually under the radar was the
45 playdates of the distaff action spoof D.E.B.S. that
failed to graduate with $58,000 report card.
On the plus
side, the relatively nascent Tartan Films had its best ever bow
with the critically acclaimed Korean revenge opus Old Boy
grossing around $61,000 from five theaters. Similarly, the Sundance-preemed
The Ballad of Jack and Rose generated $60,000 from four
screens. Other openers included an upbeat response of $22,000
for three exposures of the Israeli Nina's Tragedies and
a sweet bouquet of $10,300 for the wine doc Mondovino at
a single Manhattan site.
A-M-C
See you later!
There was
more than a ripple last week when the AMC circuit rather abruptly
decided to close down its Los Angeles film booking office and
move its entire operation to headquarters in Kansas City. Local
reps for the theater chain were given the option of headin' out
to Missour,i but many weren't ready to quickly uproot on this
cattle drive.
Most of the
national theater chains - including Regal and Loews - have L.A.
offices for the strategic and political edge of being close to
studio distribution. Even Canada's Famous Players chain has a
SoCal office.
Response from
key distributors was less than enthusiastic, tinged by shakeups
in AMC's booking department that will see long standing alliances
broken and new relationships established. The majors won't be
adding K.C. to their travel itinerary and one division chief said
he's been told that the circuit's new head booker, Sonny Gurley,
is committed to spending a week in Los Angeles every month to
deal with the circuit's needs.
- by Leonard
Klady
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