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Weekend Estimates
Domestic Market Share
Mechanical
Behavior
There was
no need for Fox to retrofit its animation unit as Robots
left the competition in the rust. The family friendly movie grossed
an estimated $35.5 million while second place went to The Pacifier
at $17.7 million.
The frame
also saw an OK opening for the Bruce Willis thriller
Hostage and a number of upbeat limited releases including
The Upside of Anger and Millions. But there was no
second coming for The Passion of the Christ that
grossed roughly $200 per location in an almost 1,000 screen break.
A full court
marketing press animated Robots debut to impressive realms.
Tracking had suggested the film might gross more than $40 million
but a comparatively strong hold for The Pacifier obviously
ate into expectations by 10% to 15% to render a rare non-holiday
instance where the top performers were directed toward kids and
sturdy parents. Both films will likely remain strong in the coming
weeks leading up to Easter.
The other
debuting national release Hostage performed predictably.
It was just shy of $10 million in fourth position behind the second
weekend of Be Cool.
Overall business
should generate more than $110 million when the dust settles.
That reps a 9% fall back from last weekend and also trails last
year by 4%.
The luster
was quickly fading from Oscar's statuette. Million Dollar Baby
still ranked among the top 10 but following an impressive post-broadcast
boost, fell 40% this weekend. Other major contenders experienced
even sharper drops, leaving the box office glory to non-fiction
and foreign-language nominees. Documentary winner Born into
Brothels maintained a slow role out and had a marginal decline
while Germany's submission Downfall had its first major
expansion and ballooned by more than 200%.
The skepticism
about a reissue of The Passion of the Christ, particularly
one that emphasized a tamer cut seven minutes shorter than the
original proved justified as the film under whelmed even the Doubting
Thomases with a gross of less than $200,000 from 954 playdates.
The video era pretty much curtailed theatrical second winds and
the advent of DVD on the heals of theatrical exploitation may
have put the final nail in that particular coffin.
Activity among
limited and exclusive opening titles was more brisk than usual
with the quirky romantic comedy The Upside of Anger benefiting
from strong reviews. The ensemble piece grossed about $213,000
from 9 engagements while Fox Searchlight's whimsical British import
Millions was off to a very good start of more than $66,000
from 5 playdates.
There were
also encouraging returns for several independents including a
$51,000 tally for Off the Map on 11 screens and almost
$17,000 for Mail Order Wife from two theaters. However,
the nine-screen launch of the South African set In My Country
failed to connect with critics or audiences, grossing a less than
tepid $22,000 entry.
- by Leonard
Klady
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