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..Gary Dretzka
..Leonard Klady
..Emanuel Levy
..David Poland
..Doug Pratt
..Ray Pride





Weekend Estimates
Domestic Market Share
Domestic Grosses

Born to be Mad ...

Though tracking was upbeat, no one expected Diary of a Mad Black Woman to top weekend movie going with an estimated $21.2 million gross. In a very close competition with the third weekend of Hitch, the independently produced social comedy starring and conceived by Tyler Perry appeared to have the edge and certainly ranks immediately as one of the season's surprise successes.

The span also saw national debuts for the chiller Cursed and the action-comedy Man of the House. Neither film displayed more than passable interest in a frame that should run up a tally of slightly more than $120 million.

Black Woman had been generating industry buzz going into the weekend with reports of brisk group sales. Perry's niche following will obviously expand based on the impressive $14,300 theater average. It should also expand the picture's to date dominant Afrocentric and female appeal.

Constantine took a hefty 62% plunge to rank third overall with $11.4 million, followed by the two freshmen outings. Neither Cursed nor Man of the House were promoted with much vigor and their respective grosses of $9.4 million and $9 million and mid-$3,000 theater averages indicate short and not terribly fruitful theatrical lives.

Overall business abated by about 9% from the prior weekend and 22% from 2004. A year ago The Passion of the Christ arrived with a jaw dropping $83.8 million and the prospect of lightning striking twice wasn't on anyone's weather forecast. And while there's an anticipated further erosion from Sunday's Oscar broadcast, its significance should be less severe based on current films in the marketplace and the films up for honors.

The traditional last minute surge and stamina for Oscar contenders was in evidence with such films as Million Dollar Baby, Sideways, The Aviator, Being Julia, Finding Neverland and Hotel Rwanda each demonstrating virtually unchanged interest from the past several weekends. There's every indication that winners in major categories will receive a noticeable boost and the award also-rans will quickly evaporate from the screen scene.

The first major expansion for Bride and Prejudice continued to show encouraging response with the film inspired by Bollywood musicals grossing roughly $850,000 from 156 venues. Meanwhile, Bewaafa - the latest from India - debuted to no more than OK results of $130,000 from 46 screens on the specialized circuit.

Another Oscar contender - Germany's Downfall - added two screens in Los Angeles and its trio of playdates generated a solid $41,000.

Other debuting niche fare had passable to poor results. The Czech award winner Up & Down generated about $31,000 from six screens while the Brazilian import The Other Side of the Street grossed $4,500 from a single booking. A couple of French imports failed to translate in Quebec including 5 x 2 with a dull $18,000 from 9 playdates and Malabar Princess even duller with $11,600 in six outings. The Canadian family comedy Daniel and the Superdogs growled to a surly $58,000 from approximately 64 dog houses.

- by Leonard Klady


Weekend Estimates - February 25-27, 2005

Title
Distributor
Gross (average)
% change
Theaters
Cume
Diary of a Mad Black Woman
Lions Gate
21.2 (14,310)
- 1483 21.2
Hitch
Sony
21.0 (5,890)
-33% 3571 122
Constantine
WB
11.4 (3,790)
-62% 3006 50.3
Cursed
Miramax
9.4 (3,370)
- 2805 9.4
Man of the House
Sony
9.0 (3,730)
- 2422 9
Million Dollar Baby
WB
6.9 (3,250)
1% 2125 64.4
Because of Winn-Dixie
Fox
6.8 (2,130)
-33% 3188 22.2
Are We There Yet?
Sony
4.1 (1,850)
-34% 2242 76.5
The Aviator
Miramax/WB
3.9 (2,450)
-7% 1579 93.7
Son of the Mask
New Line
3.8 (1,260)
-50% 2966 14
Sideways
Fox Searchlight
3.5 (2,860)
-9% 1229 63.1
Boogeyman
Sony
2.1 (940)
-60% 2027 44.7
The Wedding Date
Uni/Equinoxe
2.1 (1,660)
-44% 1290 28.9
Pooh's Heffelump Movie
BV
2.0 (1,010)
-53% 1944 15.5
Finding Neverland
Miramax
1.9 (2,400)
-2% 776 48.1
Hotel Rwanda
MGM
1.6 (2,790)
-7% 580 19.3
Meet the Fockers
Uni
1.1 (1,360)
-45% 816 275
Hide and Seek
Fox
1.0 (770)
-64% 1254 49.8
Bride and Prejudice
Miramax
.85 (5,450)
164% 156 1.8
Being Julia
Sony Classics
.73 (2,720)
3% 269 6.9
Phantom of the Opera
WB
.67 (1,110)
-39% 603 48.7
Racing Stripes
WB
.65 (780)
-52% 835 47.3
Weekend Total ($500,000+ Films)
$115.70
- - -
% Change (Last Year)
-
-22%
- - -
% Change (Last Week)
-
-9%
- - -
Also Debuting/Expanding
Aliens of the Deep
BV
.39 (14,540)
-3% 27 2.8
Bewaafa
Eros
.13 (2,850)
- 46 0.13
Daniel and the Superdogs
Christal
58,300 (910)
- 64 0.06
Downfall
Newmarket
41,320 (13,800)
127% 3 0.08
Up & Down
Sony Classics
31,220 (5,200)
- 6 0.03
5 x 2 
Seville
18,400 (2,050)
- 9 0.02
Malabar Princess
TVA
11,600 (1,940)
- 6 0.01

Domestic Grosses: To February 24, 2005

Meet the Fockers
Uni
141,030,140
Hitch
Sony
101,008,218
Are We There Yet?
Sony
72,366,449
The Aviator
Mrmx/WB
65,784,011
Coach Carter
Par
65,282,141
Million Dollar Baby
WB
57,622,972
White Noise
Uni/TVA
55,894,360
Hide and Seek
Fox
48,854,589
Racing Stripes
WB
46,649,062
In Good Company
Uni
44,683,484
Boogeyman
Sony
42,608,077
Constantine
WB
38,931,540
Sideways
Fox Searchlight
38,759,459
The Phantom of the Opera
WB
34,788,674
Lemony Snicket's … Unfortunate Events
Par
32,105,553
The Wedding Date
Uni/Equinoxe
26,786,570
Ocean's Twelve
WB
24,671,408
Elektra
Fox
24,192,298
Finding Neverland
Mrmx
23,361,043
Fat Albert
Fox
21,572,214
* does not include 2004 box office

Domestic Market Share: To February 24, 2005

Distributor (releases)
Gross
Percentage
Universal (8)
267.4
21.20%
Sony (8)
243.9
19.30%
Warner Bros. (9)
225.8
17.90%
Fox (6)
116.8
9.20%
Paramount (5)
102.3
8.10%
Miramax (5)
92.9
7.40%
Buena Vista (8)
58.9
4.70%
Fox Searchlight (4)
42.4
3.40%
Focus (3)
21.4
1.70%
New Line (6)
19.3
1.50%
MGM (3)
17.4
1.40%
Sony Classics (6)
14.4
1.10%
Lions Gate (4)
10.5
0.80%
Other * (53)
28.8
2.30%
* none greater than 0.5%
1262.2
100.00%

 

 

 


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