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Weekend Estimates
2005 Domestic Market Share
2004 International Boxoffice
2004 Domestic Boxoffice
2004 Market Share
Date
From Hell
The anticipation
was enormous and the results impressive but the final estimated
tally of $35.1 million for the supernatural thriller Constantine
still lagged slightly behind Hitch, which took weekend
box office honors with slightly more than $37 million. Modest
results for several other debuts during the four-day Presidents
holiday frame pushed business to about $160 million for a tidy
11% increase from 2004.
Constantine,
based on a popular graphic novel, was aggressively promoted and
had all the elements to ensure a big opening number that many
predicted in the area of $40 million to $45 million. Critical
response, though tepid, did not deter a solid $10.5 million opening
day. However, business barely budged Saturday and its lead quickly
was overtaken by Hitch that subsided just 27% from its
opening salvo (% comparisons are 3-day to 3-day).
The frame's
other freshmen titles were targeted to kids and willing adults.
The sentimental Because of Winn-Dixie with a cute dog and
tykes ranked third with roughly $13 million and Son of the
Mask opted to play to the youngest viewer demographic and
that translated into almost $10 million. The former result bodes
well for Winn-Dixie's ancillary life but the Mask sequel
has to be considered a disappointment in light of the popularity
of the original and year's of failed attempts to spawn a new yarn
with or without Jim Carrey.
The dynamism
of the top ranked titles, combined with a continuing interest
in Oscar nominated movies, fueled the frame, providing a 19% boost
from seven days earlier. Last year's holiday saw the bow of
50 First Dates leading the pack with $45.3 million with the
second weekend of Miracle trailing with $17 million.
Overall domestic
box office crossed $1 billion last week on the 44th day of 2005.
Movie going in general is off to a fast start with grosses up
12% from the prior year.
The frame
was also dotted with quite a number of new specialized titles
in limited exposure. Most impressive was Downfall, Germany's
Oscar submission starring Bruno Ganz as Adolf Hitler
during the last days of the Second World War. It grossed about
$24,000 from a single Manhattan venue. The Kurdish Turtles
Can't Fly registered a strong $30,500 from four screens but
other debuts ranged from fair to poor. The American indie Bigger
Than the Sky opened to $18,600 at nine locations and the French
import Vipere au poing did $28,400 from 10 theaters in
Quebec.
There was
good news for a couple of niche holdovers especially the Bollywood-inspired
Bride and Prejudice that maintained a $12,800 average from
32 engagements. Also good was Inside Deep Throat with 15
added and a roughly $150,000 weekend.
Best picture
contenders Million Dollar Baby, The Aviator and Sideways
all ranked in the top 10 with both Finding Neverland and
Hotel Rwanda also benefiting from the award spotlight.
However, the biggest second wind comparatively speaking belong
to Being Julia that's been able to secure hundreds of new playdates
since the Oscar announcement for Annette Bening and generated
$710,000 over the holiday span.
- by Leonard
Klady
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