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..Gary Dretzka
..Leonard Klady
..Emanuel Levy
..David Poland
..Doug Pratt
..Ray Pride





Weekend Estimates
2005 Domestic Market Share
2004 International Boxoffice
2004 Domestic Boxoffice
2004 Market Share

Scare Tactics

Do I hear a franchise?

Boogeyman provided the shock and awe in movie theaters this past weekend as it debuted to an estimated $20.2 million. While exhibitors and distributors were girding for the annual hard hit of Super Bowl Sunday, business was better than expected overall and also featured a very good bow for The Wedding Date that ranked third with $11.1 million and continuing strength for Oscar contenders.

Listing toward the spooky rather than the graphic, Boogeyman carved out a sizeable niche of the youth audience in its opening frame. While its business will likely be sliced in half next weekend, the modestly produced chiller definitely got off to a fast start that bodes well for overseas prospects and hair raising response when it hits the DVD racks. And if there was any doubt about moving ahead on a follow up, those fears can be put aside.

The span's other national debut was the high concept comedy The Wedding Date, with a nicely appointed $6,600 theater average. Developed by the same folk that bankrolled My Big Fat Greek Wedding, the film should attain the sort of mid-range box office that generates very good but not quite spectacular profits.

The Ice Cube family comedy Are We There Yet? continued to stand up to the competition as its cume rose to $52 million while Hide and Seek took a sharp 60% drop following its potent opening.

Overall business should ring in with roughly $107 million in sales to slip about 16% from the immediate prior weekend. It was also 6% off last year's pace when the bows of Barbershop 2 and Miracle were the top performers. However, movie going was projected to be up 9% from Super Bowl weekend 2004.

Oscar continues to be a significant factor in the marketplace with Million Dollar Baby, The Aviator and Sideways among the hottest ticket sellers in multiplexes. Sideways became Fox Searchlight's biggest grosser over the weekend, usurping The Full Monty from 1997. Hotel Rwanda again added theaters to its run to excellent results and its current $11.5 million total has easily shattered early expectations.

In regional and limited play, the weekend saw two Bollywood pictures going head to head and while both Black and Shabd had respectable bows, there's no denying that neither reached its full potential. Among a clutch of exclusive premieres only the award winning Japanese drama Nobody Knows displayed any real signs of niche box office potency. The saga of abandoned children was eyeing roughly $31,000 from two Manhattan screens.

The rest of the limited newcomers generated tepid to poor results. The Australian true life period drama Swimming Upstream grossed about $24,000 from 17 engagements while the documentary The Nomi Song was headed toward $7,000 from two screens and the critically acclaimed Irish social drama about the disabled, Rory O'Shea was Here limped to $6,700 from three venues.

- by Leonard Klady


Weekend Estimates - February 4-6, 2005

Title
Distributor
Gross (average)
% change
Theaters
Cume
Boogeyman
Sony
20.2 (6,630)
- 3052 20.6
Are We There Yet?
Sony
11.5 (4,130)
-30% 2790 52.2
The Wedding Date
Uni
11.1 (6,570)
- 1694 11.1
Hide and Seek
Fox
8.8 (2,930)
-60% 3005 35.6
Million Dollar Baby
WB
8.5 (4,180)
-31% 2025 34.4
The Aviator
Miramax/WB
5.3 (2,110)
-29% 2530 75.8
Meet the Fockers
Uni
4.9 (1,970)
-39% 2504 265.3
Sideways
Fox Searchlight
4.8 (2,670)
-25% 1787 46.8
Coach Carter
Par
4.4 (1,720)
-45% 2574 59.5
Racing Stripes
WB
4.3 (1,440)
-34% 3003 40.4
In Good Company
Uni
3.5 (1,810)
-44% 1943 40.9
Phantom of the Opera
WB
2.7 (1,770)
-34% 1515 42.9
Hotel Rwanda
MGM
2.6 (3,180)
42% 823 11.5
Finding Neverland
Miramax
2.4 (1,730)
-11% 1411 39.3
Assault on Precinct 13
Focus
1.8 (1,310)
-58% 1370 17.9
White Noise
Uni
.89 (660)
-69% 1340 55.2
Alone in the Dark
Lions Gate
.79 (370)
-73% 2124 4.6
National Treasure
BV
.52 (1,130)
-34% 458 168.4
Weekend Total ($500,000+ Films)
$99.00
- - -
% Change (Last Year)
-
-6%
- - -
% Change (Last Week)
-
-16%
- - -
Also Debuting/Expanding
Aliens of the Deep
BV
.37 (13,780)
-22% 27 0.99
Black
Yash Raj
.14 (3,040)
- 45 0.14
Shabd
Eros
.10 (2,700)
- 38 0.1
Nobody Knows
IFC
30,700 (15,350)
- 2 0.03
Swimming Upstream
MGM
24,400 (1,370)
- 17 0.02
The Nomi Song
Palm
7,030 (3,520)
- 2 0.01
Rory O'Shea Was Here
Focus
6,700 (2,240)
- 3 0.01
Daybreak
Newmarket
2,380 (2,380)
1 0.02

Domestic Market Share: To February 3, 2005

Distributor (Titles)
Gross (Millions)
Percentage
Universal (6)
218.8
28.00%
Warner Bros. (8)
131.2
16.80%
Paramount (5)
89.9
11.50%
Fox (5)
77.5
9.90%
Sony (6)
67.5
8.60%
Miramax (4)
64.5
8.30%
Buena Vista (6)
40.5
5.20%
Fox Searchlight (4)
24.5
3.10%
Focus (3)
17.3
2.20%
Sony Classics (4)
9.8
1.30%
Lions Gate (4)
8.7
1.10%
MGM (1)
8.6
1.10%
New Line (5)
7.6
1.00%
Other * (30)
15
1.90%
* none greater than .6%
781.4
100.00%

 

 


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