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Weekend Estimates
2005 Domestic Market Share
2004 International Boxoffice
2004 Domestic Boxoffice
2004 Market Share
Scare
Tactics
Do I hear
a franchise?
Boogeyman
provided the shock and awe in movie theaters this past weekend
as it debuted to an estimated $20.2 million. While exhibitors
and distributors were girding for the annual hard hit of Super
Bowl Sunday, business was better than expected overall and also
featured a very good bow for The Wedding Date that ranked
third with $11.1 million and continuing strength for Oscar contenders.
Listing toward
the spooky rather than the graphic, Boogeyman carved out
a sizeable niche of the youth audience in its opening frame. While
its business will likely be sliced in half next weekend, the modestly
produced chiller definitely got off to a fast start that bodes
well for overseas prospects and hair raising response when it
hits the DVD racks. And if there was any doubt about moving ahead
on a follow up, those fears can be put aside.
The span's
other national debut was the high concept comedy The Wedding
Date, with a nicely appointed $6,600 theater average. Developed
by the same folk that bankrolled My Big Fat Greek Wedding,
the film should attain the sort of mid-range box office that generates
very good but not quite spectacular profits.
The Ice
Cube family comedy Are We There Yet? continued to stand
up to the competition as its cume rose to $52 million while Hide
and Seek took a sharp 60% drop following its potent opening.
Overall business
should ring in with roughly $107 million in sales to slip about
16% from the immediate prior weekend. It was also 6% off last
year's pace when the bows of Barbershop 2 and Miracle
were the top performers. However, movie going was projected to
be up 9% from Super Bowl weekend 2004.
Oscar continues
to be a significant factor in the marketplace with Million
Dollar Baby, The Aviator and Sideways among the hottest
ticket sellers in multiplexes. Sideways became Fox Searchlight's
biggest grosser over the weekend, usurping The Full Monty
from 1997. Hotel Rwanda again added theaters to its run
to excellent results and its current $11.5 million total has easily
shattered early expectations.
In regional
and limited play, the weekend saw two Bollywood pictures going
head to head and while both Black and Shabd had
respectable bows, there's no denying that neither reached its
full potential. Among a clutch of exclusive premieres only the
award winning Japanese drama Nobody Knows displayed any
real signs of niche box office potency. The saga of abandoned
children was eyeing roughly $31,000 from two Manhattan screens.
The rest of
the limited newcomers generated tepid to poor results. The Australian
true life period drama Swimming Upstream grossed about
$24,000 from 17 engagements while the documentary The Nomi
Song was headed toward $7,000 from two screens and the critically
acclaimed Irish social drama about the disabled, Rory O'Shea
was Here limped to $6,700 from three venues.
- by Leonard
Klady
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