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Weekend Estimates
Top Domestic Grosses
Market Share
Animating
the Box Office
If you got
'em, they will come.
The argument
for a product driven marketplace got stronger as potent national
debuts for Shark Tale and Ladder 49 spurred a huge
boost in ticket sales. There was also a dynamic bow for the limited
opening of I Heart Huckabees and other limited and regional
freshmen releases including a carefully orchestrated select national
release of the Afro centric Woman Thou Are Loosed.
Shark Tale
was expected to open well but not quite as well as its estimated
$49.3 million first salvo. Following an impressive $13 million
opening day gross, the film ballooned 60% on Saturday and is expected
to enter the record books as the biggest October debut on record.
It's also the biggest fall bow for an animated and the fourth
largest cel-ular launch. DreamWorks already has October 2005 mapped
out for the stop motion Wallace and Gromit.
Ironically,
it was Disney that stepped in to counter program with the incendiary,
muscular Ladder 49. The fiery star vehicle commanded $22.2
million and along with the fish tale accounted for more than 60%
of weekend business.
Sales for
the frame should ring in with a final tally of about $115 million
for a mighty 67% boost from seven days earlier. The new entries
also fired up an impressive 24% from 2003 when Disney's Brother
Bear opened to $19.4 million but was edged out by Scary
Movie 3's $20 million second weekend.
Holdover titles,
including last weekend's chart topper The Forgotten, generally
experienced sharp drops that halved individual grosses. It remains
to be seen whether the seasonal norm will be as unforgiving. That
would be uncharacteristic and a film going trend that ought to
alarm both distribution and exhibition.
Targeted at
an African American audience, Woman Thou Are Loosed strategically
selected 392 theaters and ranked seventh overall with roughly
$2.2 million and a sturdy $5,600 theater average. The drama's
commercial vitality will earn it additional playdates but its
crossover potential remains narrow.
The first
expansion of The Motorcycle Diaries, centering on Che
Guevara's formative pre-radical years, was resilient. Boosting
its exposure from three to 67 theaters, the film grossed roughly
$1 million and averages of $14,600.
Though it
split the critics, I Heart Huckabees hit its target audience
with a walloping $280,000 and close to a $70,000 average from
four engagements. It may have a tougher time expanding on initial
heat.
Regionally,
Quebec had one of its best bows for a local title with Les
Aimants (The Lovers) opening on 43 screens and generating
about $320,000. Another film that effectively mined a niche crowd
was the religious-themed Therese. It grossed $270,000 from
35 pews. Not nearly as effective was the response from Native
Americans for Black Cloud that mustered roughly $60,000
from 38 venues.
A pair of
politically charged documentaries had only tepid commercial response.
An examination of the Vietnam protest era in Going Upriver:
The Long War of John Kerry set sail in 160 theaters and struggled
to $230,000. Gay marriage was the focus of Tying the Knot but
the hot button issue only attracted $3,000 averages from its exposure
on eight screens.
- by Leonard
Klady
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