Sept 26, 2004
Sept 19, 2004
Sept 12, 2004
Sept 6, 2004
August 29, 2004
August 22, 2004
August 15, 2004
August 8, 2004
August 1, 2004
July 25, 2004
July 18, 2004
July 11, 2004
July 5, 2004
June 27, 2004
June 20, 2004
June 13, 2004
June 6, 2004
May 30, 2004
May 23, 2004
May 16, 2004
May 9, 2004
May 2, 2004
April 25, 2004
April 18, 2004
April 11, 2004
April 4, 2004
March 28, 2004
March 21, 2004
March 14, 2004
March 7, 2004
February 29, 2004
February 22, 2004
February 16, 2004
February 8, 2004
February 1, 2004
January 25, 2004
January 19, 2004
January 11, 2004
January 4, 2004
Dec 28, 2003
Dec 21, 2003
Dec 14, 2003
Dec 7, 2003


..Gary Dretzka
..Leonard Klady
..Emanuel Levy
..David Poland
..Doug Pratt
..Ray Pride





Weekend Estimates
Top Domestic Grosses
Market Share

Animating the Box Office

If you got 'em, they will come.

The argument for a product driven marketplace got stronger as potent national debuts for Shark Tale and Ladder 49 spurred a huge boost in ticket sales. There was also a dynamic bow for the limited opening of I Heart Huckabees and other limited and regional freshmen releases including a carefully orchestrated select national release of the Afro centric Woman Thou Are Loosed.

Shark Tale was expected to open well but not quite as well as its estimated $49.3 million first salvo. Following an impressive $13 million opening day gross, the film ballooned 60% on Saturday and is expected to enter the record books as the biggest October debut on record. It's also the biggest fall bow for an animated and the fourth largest cel-ular launch. DreamWorks already has October 2005 mapped out for the stop motion Wallace and Gromit.

Ironically, it was Disney that stepped in to counter program with the incendiary, muscular Ladder 49. The fiery star vehicle commanded $22.2 million and along with the fish tale accounted for more than 60% of weekend business.

Sales for the frame should ring in with a final tally of about $115 million for a mighty 67% boost from seven days earlier. The new entries also fired up an impressive 24% from 2003 when Disney's Brother Bear opened to $19.4 million but was edged out by Scary Movie 3's $20 million second weekend.

Holdover titles, including last weekend's chart topper The Forgotten, generally experienced sharp drops that halved individual grosses. It remains to be seen whether the seasonal norm will be as unforgiving. That would be uncharacteristic and a film going trend that ought to alarm both distribution and exhibition.

Targeted at an African American audience, Woman Thou Are Loosed strategically selected 392 theaters and ranked seventh overall with roughly $2.2 million and a sturdy $5,600 theater average. The drama's commercial vitality will earn it additional playdates but its crossover potential remains narrow.

The first expansion of The Motorcycle Diaries, centering on Che Guevara's formative pre-radical years, was resilient. Boosting its exposure from three to 67 theaters, the film grossed roughly $1 million and averages of $14,600.

Though it split the critics, I Heart Huckabees hit its target audience with a walloping $280,000 and close to a $70,000 average from four engagements. It may have a tougher time expanding on initial heat.

Regionally, Quebec had one of its best bows for a local title with Les Aimants (The Lovers) opening on 43 screens and generating about $320,000. Another film that effectively mined a niche crowd was the religious-themed Therese. It grossed $270,000 from 35 pews. Not nearly as effective was the response from Native Americans for Black Cloud that mustered roughly $60,000 from 38 venues.

A pair of politically charged documentaries had only tepid commercial response. An examination of the Vietnam protest era in Going Upriver: The Long War of John Kerry set sail in 160 theaters and struggled to $230,000. Gay marriage was the focus of Tying the Knot but the hot button issue only attracted $3,000 averages from its exposure on eight screens.

- by Leonard Klady


Weekend Estimates - October 1-3, 2004

Title
Distributor
Gross (average)
% change
Theaters
Cume
Shark Tale
DreamWorks
49.3 (12,280)
- 4016 49.3
Ladder 49
BV
22.2 (6,820)
- 3260 22.2
The Forgotten
Sony
12.1 (3,840)
-43% 3144 38.4
Sky Captain & the World of Tomorrow
Par
3.3 (1,230)
-50% 2721 30.6
Mr. 3000
BV
2.6 (1,150)
-50% 2239 19.1
Shaun of the Dead
Focus
2.3 (3,520)
-32% 645 6.7
Woman Thou Are Loosed
Magnolia
2.2 (5,640)
- 392 2.2
Resident Evil: Apocalypse
Sony/Alliance
2.2 (1,100)
-46% 1986 46.9
First Daughter
Fox
2.1 (920)
-48% 2280 7.1
Cellular
New  Line
2.0 (980)
-46% 2020 28.2
Wimbledon
Uni
1.8 (1,040)
-47% 1706 14.9
Napoleon Dynamite
Fox Searchlight
1.4 (1,660)
-22% 855 37.6
Hero
Miramax
1.2 (1,030)
-48% 1140 51.1
Without a Paddle
Par
1.1 (790)
-52% 1439 55.3
The Motorcycle Diaries
Focus
1.0 (14,610)
512% 67 1.2
Garden State
Fox Searchlight
.78 (1,820)
-28% 428 23.7
Collateral
DmWks
.72 (900)
-50% 802 99.3
The Bourne Supremecy
Uni
.60 (980)
-51% 607 173.2
Weekend Total ($500,000+ Films)
$108.50
-
% Change (Last Year)
-
24%
-
% Change (Last Week)
-
67%
Also Debuting/Expanding
Les Aimants
Alliance
.32 (7,370)
- 43 0.32
I Heart Huckabees
Fox Searchlight
.28 (69,890)
- 4 0.28
Therese
Luke Film
.27 (7,770)
- 35 0.27
A Dirty Shame
New Line
.26 (1,990)
-42% 131 0.92
Going Upriver: Long War of John Kerry
Thinkfilm
.23 (1,460)
- 160 0.23
Black Cloud
Old Post
59,900 (1,1580)
- 38 0.06
Dig
Palm
32,500 (16,260)
- 2 0.03
Tying the Knot
IDP
23,400 (2,930)
- 8 0.02

Top Domestic Grosses: January 1 - September 30, 2004

Title
Distributor
Gross
Shrek 2
DmWks
439,823,837
Spider-Man 2
Sony
371,629,102
The Passion of the Christ
Newmarket
370,274,604
Harry Potter and the Prisoner of Azkaban
WB
249,069,395
The Day After Tomorrow
Fox
186,658,429
The Bourne Supremacy
Uni
172,624,145
I, Robot
Fox 
143,436,965
Troy
WB
133,378,256
Lord of the Rings: Return of King *
NLC
122,306,127
50 First Dates
Sony
120,908,074
Van Helsing
Uni
120,177,084
Fahrenheit 9/11
Lions Gate/Alliance
119,013,347
Dodgeball: A True Underdog Story
Fox 
114,192,700
The Village
BV
113,258,294
Collateral
DmWks
98,638,556
The Princess Diaries 2: Royal Engagement
BV
93,495,479
Starsky & Hutch
WB
88,237,754
Along Came Polly
Uni
88,097,164
Mean Girls
Par
86,050,784
Anchorman: Legend of Ron Burgundy
DmWks
85,224,248
* does not include 2003 box office

Domestic Market Share: January 1 - September 23, 2004

Distributor (releases)
Gross (millions)
Percentage
Sony (20) 1054.3 14.90%
Warner Bros. (27) 921.9 13.10%
Fox (15) 846.1 12.00%
DreamWorks (9) 760.7 10.80%
Buena Vista (22) 665.6 9.40%
Universal (14) 581.4 8.20%
Newmarket (5) 406.1 5.80%
Paramount (13) 401.1 5.60%
New Line (12) 335.9 4.80%
Miramax (17) 266.9 3.80%
Lions Gate (20) 221.6 3.30%
MGM (12) 197.7 2.80%
Fox Searchlight (8) 121.1 1.70%
Focus (8) 82.8 1.20%
Alliance (15) 48.5 0.70%
Other (184) 144 2.00%
* none greater than .5% 6961.8 100.00%

 

 

 

 

 


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