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It
Takes a Village!
Following
a string of disappointments, Disney ascended to the top of the
charts with its spookfest The Village that grossed an estimated
$51.1 million. There was also positive response for the debut
of The Manchurian Candidate; a disappointing bow for the
stoner comedy Harold & Kumar Go to White Castle and
a decided lack of interest for the family adventure Thunderbirds.
The quartet
was in the vanguard for a weekend tally of approximately $150
million that was on par with the immediate prior weekend business.
It also spurred box office upward by 6% from 2003 when the launch
of American Wedding led the field with $33.3 million and
the $3.8 million debut of Gigli generated endless humorous
jabs and the seeds of the end of Ben & Jen.
Though largely
deemed an artistic disappointment or worse by reviewers, The
Village was both a tonic for the beleaguered Mouse House and
a sizeable audience magnet. The film was wisely marketed to the
past successes of filmmaker M. Night Shyamalan though some
hold out hope the pic will reinvigorate the career of William
Hurt a la Jon Voight's segue from lead to character
roles. Opening day receipts mirrored those of both I, Robot
and The Bourne Supremacy but rather than receiving a small
sales bump Saturday, declined by about 15%. Nonetheless, it's
headed toward a $100 million plus performance.
The Bourne
sequel edged out The Manchurian Candidate for second spot
and its 55% sophomore decline was deemed good news in a summer
where 60% erosion has been the norm. And while the Candidate's
$19.6 million initial foray was in line with expectations, industry
consensus questioned the wisdom of opening the film between Bourne
and next weekend's Collateral. With the possible exception
of Shrek 2, the political thriller has corralled the best
critical response of the season.
With a significant
number of schools in the South and Mid-west poised to reopen in
two weeks, the past weekend was the last major beachhead for youth
appeal movies. Despite one of the summer's most clever campaigns,
Harold & Kumar Go to White Castle failed to attract
a significant young, hip crowd and ranked seventh with $5.2 million
and a disappointing $2,400 theater average. However, while the
film still has potential as a niche performer, Thunderbirds
was grounded by disinterest from pre-teens and tweens. Its $2.8
million gross and 12th spot in the lineup force a rethink of the
campaign and a redub to Thunderbirds Are Went!
The frame
also saw significant activity in the specialized arena as it gears
up for its traditionally buoyant fall season. The social drama
Maria Full of Grace expanded from seven to 65 theaters
and maintained a potent $8,260 theater average. There were also
modest expansion for such films as Before Sunset, De-Lovely
and Napoleon Dynamite that maintained each film's strength
and profile.
Most impressive
of the weekend bows was Searchlight's Garden State that
rang up a $21,000 average from nine locations. The Sundance preemed
comedy-drama got a jump start on the weekend with a Wednesday
launch and an excellent pre-frame gross of $81,000.
Also strong
was the launch of French import Intimate Strangers with
five U.S. theaters and four more in Quebec that rang up $76,000.
In a rare reversal, American engagements proved more potent accounting
for about 70% of the total. The Quebec debut of the French action
comedy RRRrrr! Was also soft with a $61,500 gross from
23 playdates.
Spike Lee's
latest, She Hate Me failed to translate controversy into
viewers and its 11-theater run generated no better than a fair
$56,000 return. And adding a whistle stop in Los Angeles, the
rock doc Festival Express was decidedly tuneful with $76,000
from L.A. and San Francisco exclusives.
- by Leonard
Klady
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