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Three Day Estimates
This Sporting
Life
While it would
be gilding the lily to say that a spoofish comedy about sporting
glory grounded one of the summer's most highly anticipated movies,
there's no question that Dodgeball: A True Underdog's Story
lived up to its title with an estimated $29.6 million debut that
was the weekend's top attraction. At the same time the Steven
Spielberg directed Tom Hanks' vehicle The Terminal
got lost in transportation with a second place $18.8 million
take off.
Entering the
weekend tracking reports had indicated a much tighter race between
the two freshmen entries with both titles expected to gross in
the mid-$20 million range. However, Friday figures saw Dodgeball
nearly doubling The Terminal in admissions with the former
tallying about $11.4 million. Saturday saw the margin narrow as
the Spielberg film grew about 23% while the comedy declined by
9%. But the gap was too great to overcome and both films wound
up with surprising results.
The disappointing
debut of The Terminal translated to a downturn in movie
going and tremors throughout the industry. The weekend was headed
toward an overall gross of roughly $133 million that was 13% behind
last year's performance and trailed the prior weekend's tally
by 18%.
With primary
appeal to an older demographic in a season with fewer than a handful
of adult movies, the soft response to the film has all but set
off alarm bells. Summer film going has been flat for close to
a decade with one of the few prospects for growth coming from
those older than 25 years of age. The popular success of Seabiscuit
last summer was an encouraging sign but the majors remain cautious
about releasing review driven movies in June and July. There's
no question that next weekend's opening of The Notebook,
also targeted to an older crowd, will receive very close scrutiny
especially as it has strong tracking and had very good response
from last weekend's sneak previews.
The Terminal
was far from the only sour note of the weekend. Disney bowed the
family friendly Around the World in 80 Days to good reviews
and grossed $6.7 million. The new version of Jules Verne's
bygone adventure wasn't expected to be a huge opener but nonetheless
expectations were double the actual returns.
The overall
view of summer 2004 has been downbeat as weekly attendance has
zig-zagged from week to week and the majority of touted titles
have experienced larger than anticipated commercial erosions.
Last weekend's trio of new releases each fell by at least 50%
and The Chronicles of Riddick had its world rocked by 66%.
Next weekend four films - The Notebook, White Chicks,
Two Brothers and Fahrenheit 9/11 - will compete for
holiday business and considering the wide ranging subject matter
of the quartet, anything less than record results will by less
than welcome.
The frame
also saw Shrek 2 ascend to top spot for the year and the
remaining summer slate only offers Spider-Man 2 as a possible
usurper.
In the specialized
arena the Al Jazeera profile Control Room added screens
and saw its box office expand 57% to $220,000. The well-reviewed
documentary has done an excellent job of establishing a beachhead
prior to the onslaught of Fahrenheit 9/11. Also expanding
well was the upscale teen comedy Napoleon Dynamite with
a box office of close to $200,000 from just 18 locations.
Lakshya, the
maiden release of Bollywoodcentric UTV, had OK results of $230,000
and the Clinton documentary The Hunting of the President
was strong in two exclusives with $28,500. Other exclusives had
fair but not outstanding returns including a $34,000 gross for
the Italian drama Facing Windows from seven engagements;
the Quebec light comedy Seducing Dr. Lewis doing $7,300
from a single Manhattan screen; and the British psychological
thriller I'll Sleep When I'm Dead with a $13,200 tally
from two playdates.
- by Leonard
Klady
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