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A
Stepford in the Right Direction
Harry Potter
remained lord of the box office realm but a trio of new films
debuted with unexpected commercial strength that provided a big
bounce to domestic movie going. It also contributed to propelling
the year's gross past $4 billion - five days faster than that
mark was hit in 2003.
While Harry
Potter and the Prisoner of Azkaban rang in with an estimated
$34.4 million weekend, the third installment took a sharp 63%
drop from its debut frame. The summer placement is likely to provide
a faster burn factor in the picture's box office life though that
same factor contributed to greater opening strength. Those commercial
pluses and minuses will likely even out with the film's ultimate
domestic tally on par with Harry Potter and the Chamber of
Secret's $262 million tally.
The Chronicles
of Riddick, the follow up to the 2000 Pitch Black that
set Van Diesel's career on the ascendant, bowed in second
spot with $24.8 million. The sci-fi opus has a glossier sheen
than the original at the expense of the nitty gritty quality that
gave the first outing a cult following and $40 million North American
gross.
Riddick
performed to expectations but both the reconceived The Stepford
Wives and the screen version of comic strip feline Garfield
exceeded what tracking studies had forecast. Neither titles was
expected to climb out of the teens, particularly the latter film
that was bumping up against both Harry Potter and Shrek
2.
The Stepford
Wives, based on Ira Levin's dark, foreboding novel,
was translated with relative earnestness in 1975. The new version
has refashioned its humor from black to broad comic and appears
to have hit a nerve with contemporary audiences. Its $22.2 million
bow ranked fourth in the lineup, a whisker ahead of Garfield's
$21.6 million meow.
The top five
said a great deal about recycling with three sequels, a remake
and an adaptation fueling ticket sales of slightly better than
$160 million. It provided that rare instance of five titles each
with better than a $20 million gross. Overall, that was 33% better
than 2003 when a trio of new films - Rugrats Go Wild, Hollywood
Homicide, Dumb and Dumberer - performed below expectations.
New Line sneaked
its four hankie The Notebook Saturday in roughly 1,200
locations and reported average capacities of 80%. Exit polls on
the adaptation of the bestselling novel pulled 92% favorable response
and as expected the film's audience was predominantly female though
the company said response from women under the age of 25 was stronger
than expected. It opens theatrically on June 25.
The weekend
also provided good news for MGM's irreverent comedy Saved!
as it expanded into major markets and grossed $2.6 million and
a solid $4,450 theater average. The indie acquisition is earning
its theaters as it bucks the seasonal trend of big event movies.
In a more
limited but no less impressive fashion, Control Room added
31 screens to its exclusive Manhattan run for a healthy $120,000
frame. The documentary on the Al Jazeera network and the invasion
of Iraq benefited from strong reviews and the pre-release attention
accorded Fahrenheit 9/11 that opens in two weeks.
The majority
of niche titles entering the marketplace bowed to disappointing
response with the major exception of Napoleon Dynamite.
The offbeat comedy that debuted at Sundance opened at six theaters
with an impressive per engagement average of more than $17,000.
Single screen preems in Los Angeles were unimpressive with the
portrait film My Sister Maria grossing $3,500 and the long-delayed
political drama Imagining Argentina eking by $2,300.
- by Leonard
Klady
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