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Weekend Estimates
2003 Canada Grosses & Market
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2003 International
Boxoffice Grosses
2003 Domestic Boxoffice
Déjà
vu .. All Over Again
Aka And That's Why They're Called Estimates
The tussle
for bragging rights that just two weeks ago engaged Sony and New
Line, this weekend pits New Line against Universal. In one corner
there's the romantic-comedy Along Came Polly that debuted
to record numbers last weekend. In another quadrant we have the
NLC newcomer The Butterfly Effect, a psychological thriller
targeted to a teen and 20 crowd.
There's no
question that the competition for top spot is ferocious. It also
quite clear that Butterfly was first on its opening day but dropped
to second spot Saturday when Polly's business shot up 50% while
the opener had to settle for a 10% boost according to industry
samplings. Neither film should be seriously hurt by the Golden
Globe broadcast with Polly, again, likely to have a better Sunday.
So, while
New Line is reporting estimates that give The Butterfly Effect
first place, MCN estimates Along Came Polly the winner
by a nose with $16.9 million to the other film's $16.8 million
tally. It was a very good hold for the Ben Stiller-Jennifer
Aniston movie and a strong debut for Butterfly though industry
tracking suggested it might bow around $20 million.
Overall business
for the frame should ring up about $100 million, a decline of
12% from the three-day period that incorporated last weekend's
Martin Luther King holiday span. It's also a marginal 1% decline
from 2003 when the sole national release was first place finisher
Darkness Falls at $12 million.
The other
national debut - DreamWorks' Win a Date with Tad Hamilton -
trailed in third spot with an estimated $7.4 million. The youth
comedy is yet another commercial disappointment for the company
that has been experiencing the box office yips of late and is
due for a reversal of fortunes in the coming months.
Continuing
films in the marketplace were performing as expected with popular
titles generally experiencing declines between 25% and 35%. Non
starters - including last weekend's freshmen Torque and
Teacher's Pet - took harder hits and a cluster of films
hoping to shine at the Globes and in next Tuesday's Oscar nominations
were holding steady.
In anticipation
of award's glory, Warner Bros. added almost 1,200 runs for Mystic
River and generated a respectable $2.9 million weekend. A
company spokesman said the decision was made to go prior to the
nominations to secure screens while other companies are taking
a wait and see stance. A Fox executive said he doesn't anticipate
problems finding playdates for Master and Commander should
it receive significant Oscar attention. However, realizing there
are only so many slots on the ballot, that company is not unexpectedly
nervous about winning Academy favor for both the sea going epic
and its more modest critical favorite In America. There's a general
feeling within the industry that the announcements will be rife
with surprises and, obviously for some, they won't all be pleasant.
The frame
also saw a number of niche and specialized bows including a modest
$110,000 debut for Khakee, the latest offering on the Bollywood
circuit. Considerably more impressive was the five screen launch
of IFC's Touching the Void, a harrowing non-fiction saga
of survival and conquest that grossed roughly $86,000. Actor Tony
Shaloub's feature directing debut Made-Up had a disappointing
$21,000 bow on three screens.
- by Leonard
Klady
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