|

Grin and Bear It
Scary Movie
3 once again led the weekend box office with an estimated
$21.3 million but the most chilling element for the frame was
the detrimental impact of Halloween falling on a Friday evening.
Business took a nose dive Friday and more than doubled the next
day.
Though likely
to be less affected than films targeting older audiences, Disney's
animated Brother Bear decided to hold off its national
debut until Saturday and thundered in with $11 million and a weekend
estimated at $19.8 million. It was the sole new movie to debut
in the nation though there were plenty of titles that bowed with
limited exposure and several niche titles that had significant
expansions.
Despite the
speed bumps (including unseasonably warm weather on the East Coast),
overall business should exceed $106 million for a comparatively
small decline of 18% from last weekend. It's also off a slim 6%
from 2002 when The Santa Clause 2 bowed to $23 million
and the first weekend of I Spy claimed third spot with
a disappointing $12.7 million.
It's been
six years since Halloween fell on a Friday and in 1997 the new
pictures in the marketplace were MGM's Red Corner and Switchback
from Paramount. While much has changed in film going, the industry
collectively braced itself for a soft Friday. Scary experienced
a 75% drop Friday to Friday but Saturday to Saturday business
declined by 44%. Similarly, the second weekend of Radio was
down by 54% on comparative Fridays but declined just 10% on its
second Saturday.
Apart from
the impressive roar of Brother Bear, the top 10 movies
remained consistent. The best of the limited releases was the
launch of The Human Stain in key cities on an exclusive
or semi-exclusive basis that generated a respectable $1.1 million
for a theater average of close to $6,700. Based on the numbers,
the film's future will have to be very strategic, linked to awards
and nominations from various organizations.
The reissue
of 1979's Alien in a "Director's Version" for
the fright fest holiday seemed a very canny move with appeal to
young audiences and a film savvy crowd. It bowed Wednesday and
grossed about $260,000 entering the weekend and added another
$1 million from 347 engagements that should pave the way for upbeat
DVD sales.
Another horror
title, First Look's Suspended Animation curiously bowed
on just three screens with virtually no advertising. While the
distrib might have felt the picture's main appeal was on tape,
the quality genre piece squandered its theatrical potential at
a time when there was room for it in the marketplace.
Lions Gate's
Shattered Glass stepped out in eight locations and grossed
an encouraging $75,000 while the Sundance series' last entry,
Die Mommie Die, was eyeing roughly $52,000 from 10 outings.
It's the best bow of the Sundance quartet but overall the experiment
has to be considered a major failure. Sundance is apparently committed
to at least one more cycle and will have to seriously rethink
selections and locations if it hopes to turn a corner.
The weekend's
other major expansion - the Jane Campion-Meg Ryan thriller
In the Cut - hit the wall with $2.2 million and an unprepossessing
$2,700 theater average. The film never quite worked for either
a mainstream or upscale crowd despite myriad commercial hooks
for both audiences.
- by Leonard
Klady
|