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The Elephant's Graveyard: The End of Summer
Last weekend's
top grosser were relatively unchanged, albeit with 30% to 60%
less potency. Freddy vs. Jason was the top dog with an
estimated $13.6 million, followed by S.W.A.T., Freaky Friday
and Open Range.
Overall weekend
business should top out at around $100 million, a 33% decline
from seven days earlier. However, it's still a significant 14%
boost from 2002 when Signs was the weekend champion in
its fourth frame and none of the freshmen releases - Serving
Sara, Simone, Undisputed - cracked the top five.
It is, notwithstanding
the calendar, the last gasp of summer and in the coming days and
weeks those buoyant mid-week numbers will grow ever dimmer as
more and more schools and universities return to full sessions.
With that in mind, the majors tend to bow, shall we say, its least
resilient titles with the odd specialized title tossed in aimed
at establishing an early fall toehold. Searchlight did just that
with a strong bow of Thirteen.
The industry's
long established tradition of burying its losers in mid-August
was well in evidence this past weekend with a trio of films that
performed with fair to dire response. Best of the bunch was the
Jackie Chan opus The Medallion (formerly titled
The Highbinders) that ranked fifth with an $8.1 million
box office. One of Chan's most expensive vehicles with a $35 million
budget, it debuted to disappointing business a week earlier in
Hong Kong.
Also slipped
into the mix were two inane comedies - Miramax's My Boss's
Daughter with Ashton Kutcher grossing $5 million and
Paramount's previously shelved Marci X featuring Lisa
Kudrow and Damon Wayans eking out roughly $800,000.
The latter film did not benefit from the memory of Bringing
Down the House.
In the past
five years, this run up to Labor Day (the industry's official
end of summer) weekend has ushered in such now forgotten fare
as Summer Catch, Bubble Boy, Teaching Mrs. Tingle and Dead
Man on Campus. The list of successful titles launched at this
juncture is considerably shorter. They are as plentiful as unicorns.
The sole bright
spot among new releases was Fox Searchlight's Sundance acquisition
Thirteen. The raw contemporary drama was drawing near capacity
crowds in six locations for an opening salvo of approximately
$114,000. The per screens for Miramax's second Project Greenlight
winner, The Battle of Shaker Heights, were also encouraging
at $11,000 in five theaters. However, the telling difference between
the two is that the former received hosannas while the latter
induced critical yawns.
Shaker Heights
grossed slightly less than the initial Greenlight Stolen Summer
(released March 2002) but it bowed on five as opposed to 13
screens. Aesthetically, it's an experiment that's failed and one
can only assume that the key to its continuance will be based
on the economic viability of the HBO behind-the-scenes series.
Altruism aside, those involved creatively with the first two outings
have had their reputations savaged and only time will tell whether
the scars involved will heal.
Other debuting
niche titles were unexceptional including First Look's Penelope
Cruz picture Don't Tempt Me with about $17,000 at three
venues and a two screen $9,000 gross in San Francisco for the
indie curiousity Teknolust.
The first
expansion of American Splendor was evidence that strong
critical support is an asset for the offbeat. It ramped up to
32 playdates and sustained a potent $14,500 average.
Never Say
Never
Sometimes
Years ago
I ran into a producer who shamefacedly admitted he was about to
start production on Short Circuit 3. From the expression
on my face, he immediately added that the second chapter was a
bigger hit than was generally perceived because of foreign and
ancillary revenue.
This week's
global grosser's chart serves as a reminder that Charlie's
Angels: Full Throttle has generated about 65% of its box office
outside of North America. So, at the very least, one should expect
that Sony and Flower Pictures will commission an army of scribes
to work on a third outing. And if all the percentages can be worked
out, the gals will be back no later than 2006.
- by Leonard
Klady
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