|

Weekend Estimates
Domestic Market Share
Top Limited Grosses
Hollywood and Bust
It was the
weekend that saw the air go out of the box office balloon.
The audience
dropped by a quarter, none of a trio of new movies worked commercially
and there were no second act rallies for holdover titles. Still,
it's not quite time to pass around the collection plate for the
studios.
Disney/Pixar's
Finding Nemo returned to the top of the charts with an
estimated $29.5 million and last weekend's champ, 2 Fast 2
Furious, down shifted 62% to rank second with $18.9 million.
There was also an excellent hold for Bruce Almighty and
it and Nemo will both exceed a $200 million gross around Wednesday
or Thursday.
And then there
were the debuting movies in positions four, five and six.
Suffice it
to say that categorizing any of the openings as best is mere window
dressing. All three had lackluster theater averages and not one
displayed any positive signs of a better tomorrow. Both Rugrats
Go Wild and Dumb and Dumberer traded down on popular
forbearers and experienced box office drops from Friday to Saturday.
That was particularly chilling news for Rugrats which logically
speaking should have rebounded with Saturday children's matinees.
Curiously,
Finding Nemo didn't appear to benefit from Rugrats Go
Wild's stumble. What seems to be evolving is a sort of summer
transitioning that occurs as more teens and tweens segue from
school to vacation. Traditionally, films playing to that crowd
experience less potent weekend figures as the audience opts to
see movies during mid-week. The shift tends to go from a 66%/34%
weekend/weekday split to a 55%/45% breakdown.
The good news
for Sony's Hollywood Homicide was that the film's box office
had a slight 14% bump Saturday from opening day. The bad news
was that the Harrison Ford-Josh Hartnett offbeat buddy
cop movie failed to attract the core movie going crowd. It could
well wind up with the dubious distinction of being tagged the
season's biggest misfire.
Overall weekend
business should clock in at roughly $125 million, a drop of 24%
from last weekend and 27% less potent than for the same period
in 2002. A year ago, the top three movies in the marketplace were
all freshmen entries - Scooby Doo ($54.1 million), The
Bourne Identity ($27.1 million) and Windtalkers ($13.5
million) - with two eventually grossing more than $100 million
and the third earning a position of commercial ignominy.
The next three
weekends will pretty much cement the fate of summer 2003 with
each frame grounded in a highly anticipated title. They are respectively,
The Hulk, Charlie's Angels: Full Throttle and T3: The
Rise of the Machines.
In the specialized
arena, there was also good news/bad news. On the plus side, there
are quite a number of titles that are playing well in the niches
as they broaden into secondary markets including the non-fiction
Capturing the Friedmans and the audience pleaser Whale
Rider from New Zealand.
However, more
than a half dozen new entries came up short of the sort of initial
business that can galvanize subsequent box office. Chalte Chalte,
a remake of a popular 1976 Bollywood movie, had a very good $160,000
opening for new distributor Dreamz. However, the Hindi circuit
is taking a beating as a result of rampant piracy and another
new company, Media Partners, has already closed shop following
just two releases including the relatively successful Kaante.
Also in limited
debut, Film Movement's festival winner Manito struggled
to about $22,000 from six screens, Miramax's classy French import
Jet Lag grossed $20,000 from two venues and Russia's Tycoon
mustered $13,000 also at two locations. Mexico's controversial/critical
success Herod's Law did not follow in the footsteps of
Y tu Mama Tambien or Padre Amaro with its opening
salvo of $5,500 from a single screen.
- by Leonard
Klady
|