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Weekend Finals
Domestic Market Share
Foreign Language Films
Pixar
That!
Pixar
Perfect, Pixelated and all manner of word and image play … and
now on to business. A qualified Wow!
There’s
no question that Disney’s bow of Pixar Studio’s Finding Nemo,
with an estimated $73.2 million (the studio is offering a conservative
$70.6 million), exceeded all expectations. Entering the weekend,
industry trackers predicted something in the range of $55-$60
million. However, the public was hungry for fish and that sent
the film to a record debut for an animated film (formerly held
by Pixar’s Monsters Inc. at $62.6 million) and the best
opening day and weekend for a Buena Vista release.
What’s
made the difference for Pixar movies is their appeal to more than
the now-traditional crowd of youngsters and parents. They play
to everyone, a rare feat in any contemporary genre and something
that Disney hasn’t been able to replicate since Aladdin,
and DreamWorks will not likely be able to do with the forthcoming
Sinbad.
Though
Finding Nemo took a hefty bite out of the competition (the
film accounted for 43% of weekend ticket sales), Paramount had
a solid launch of The Italian Job and Universal’s Bruce
Almighty had a good second weekend hold.
Overall
weekend business should record slightly more than $175 million
for an excellent 11% bump from a week earlier (3-day to 3-day
comparison). However, placed beside 2002’s comparable frame -
when The Sum of All Fears topped the charts with a $31.2
million opening - the increase balloons by a jaw dropping 46%.
With
The Matrix Reloaded eroding rapidly, Nemo could well emerge
as the top grosser of summer 2003 even keeping in mind several
highly anticipated titles that are opening in the next month.
And here are two more predictions: Finding Nemo will have,
at least for a brief period, the same sort of salient effect at
the fish counter that Bambi had on venison. Finally, if
there are aquarium futures to be bought, get on the phone pronto.
In
all the animated hoopla, even the folks at Universal appeared
to have missed the fact that its Bruce Almighty became
the fastest grossing $100 million comedy, hitting that mark in
its seventh day in theaters. Considering its dynamic opening,
a sigh of relief went out that it dropped a mere 45% to rank second
with $37.2 million in a weekend where every other national release
dropped between 50% to 67%.
And
here’s where the qualifier kicks in. The procession of high profile
movies are taking a mightier toll on the continuing runs of prior
week’s favorite movie flavors this year. The anticipated $250
million domestic box office (based on opening weekend business)
of X2 won’t be reached and Matrix 2 will fall short
of a $300 million summer. Every film is feeling that pinch to
some degree and that trend is unlikely to change as the season
marches on to Labor Day.
Among
the other national bows, The Italian Job sprang out of
the starting gate with $19.3 million for a third place berth.
Response to the film has been very good but Paramount has to be
a little concerned that the film could be badly bruised by next
weekend’s launch of 2 Fast and 2 Furious and won’t be the
sort of surprise hit that had been envisioned.
Fox’s
horror entry Wrong Turn slipped into theaters for a quick
$4.7 million tally and joins the season’s growing causality list
that includes Down with Love and The In-Laws.
The
specialized arena continues to be buoyant with, among other debuts,
a very strong opening of the Sundance documentary winner Capturing
the Friedmans which grossed almost $60,000 from 3 screens
via Magnolia. Non-fiction fare has had a number of significant
entries recently including current releases of Winged Migration
and Spellbound. The latter title added several theaters
this weekend and maintained a sturdy $170,000 box office.
Also
strong was MGM/TVA’s Chinese import Together with roughly
$74,000 from eight venues.
French
franchise actioner Taxi bowed its third installment at
66 Quebec theaters and did business comparable to The Italian
Job in the region. The week’s Bollywood entry, Bhoot,
had one of the stronger recent debuts on the Hindi-language circuit
with an estimated $150,000 from 23 screens. However, the impact
of piracy on the Indian film industry has been palpable and resulted
in stronger scrutiny of American pictures. The Motion Picture
Association has reason for concern and cannot afford to experience
the sort of double-digit erosion experienced in India or, for
that matter, the recording industry.
- by Leonard
Klady
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