..Gary Dretzka
..Noah Forrest
..Leonard Klady
..R.J. Matson
..David Poland
..Douglas Pratt
..Ray Pride
..Michael Wilmington

July 18, 2006

For Immediate Release:

RATING BOARD UNVEILS RED CARPET RATINGS SERVICE

Weekly Email Alert Will Help Parents Keep Up To Date On Latest Film Ratings

Los Angeles - - The Classification and Rating Administration (CARA) today announced a handful of new tools to inform parents about movie ratings. Among them, a weekly email alert that will make it easy for parents to get ratings on their work and home computers or handheld devices. CARA is calling this new email alert service Red Carpet Ratings.

“Movie ratings are determined by parents for parents with the goal of providing families with information about movies so they can make decisions about their children’s movie going experiences,” said MPAA Chairman and CEO Dan Glickman who oversees CARA. “With today’s parents on the go, we want to make it even easier for them to keep up with the latest film ratings. Red Carpet Ratings will go straight to parents ensuring that as new movies come out each week, parents know what they are rated.”

The rating system, which was established 38 years ago, includes a board made up of ten to thirteen parents who rate movies that are voluntarily submitted to CARA by filmmakers. CARA was set up jointly by MPAA and the National Association of Theatre Owners (NATO). American families use these ratings as a source of information to guide them in making choices about what movies their children see.

"An informed parent serves as our best ally for successful enforcement of movie ratings,” said President and CEO of NATO John Fithian. “We congratulate CARA and the MPAA on this innovative educational program."

In addition to the new email alert service which will ensure parents can get ratings delivered to their home or work computers or their handheld email devices, CARA will distribute posters to retail stores and theaters to educate parents on ratings and inform them about the Red Carpet Ratings email service.

“Ensuring parents get the latest film ratings is our main priority and Red Carpet Ratings can help parents stay ahead of the curve,” said CARA’s Chairman Joan Graves. “Signing up on our website at www.filmratings.com will allow parents to get ratings for the most currently released films each week.”

CARA’s NEW RATING TOOLS FOR PARENTS

xxxxxRED CARPET RATINGS SERVICE: Each week, when new movies are released, the MPAA will email parents a “Red Carpet Ratings” alert providing them a list of movies premiering that week and their ratings and rating reasons, along with the ratings and rating reasons of films still in theaters. Parents will be able to get this service on email at home and work computers or handheld devices. Parents can sign up by visiting the MPAA website at www.mpaa.org or www.filmratings.com and clicking on the Red Carpet Ratings icon. Emails generally will be delivered each Tuesday.

xxxxxRATINGS POSTERS: CARA will distribute new ratings posters to retail shops and movie theaters across the country in order to help inform parents about ratings and the Red Carpet Ratings service.

xxxxxRATINGS SHORTHAND: In addition to the information about ratings and how the Rating Board works, MPAA will now have the most frequently asked questions about ratings posted on its website for parents and children. MPAA will update this list periodically with new incoming questions from people around the country.

xxxxxADVERTISING: To ensure that movie advertising is appropriate for children, distributors who submit films for ratings also must have all of their advertising approved by the MPAA’s Advertising Administration. The Advertising Administration continues to approve all publicity materials including billboards, trailers, posters, press kits and much more.

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