..Gary Dretzka
..Leonard Klady
..David Poland
..Doug Pratt
..Ray Pride

October 18, 2004

For Immediate Release

The Convex Group Acquires Flexplay Technologies and Pioneers New Film Distribution Model by Providing Star-Studded Film NOEL to Consumers In Theater, on Flexplay DVD, and One-Night-Only on TNT During the Holidays

Innovative Distribution Plan Enabled by Flexplay Technology Gives
Consumers Unprecedented Choice in Their Viewing Options

Chazz Palminteri's NOEL, A Contemporary Holiday Classic Starring Susan Sarandon, Penelope Cruz and Paul Walker, to Open Nationwide in Theaters on November 12

NOEL on Flexplay to be Uniquely Marketed to Millions of Movie Theatre
Attendees via Exclusive LidRock Interactive CDs

ATLANTA (October 18, 2004) - The Convex Group, a media and entertainment holding company that includes LidRock and HowStuffWorks, today announced the acquisition of Flexplay Technologies, Inc., a privately held developer of limited-play DVD technology. Flexplay is a patented technology developed in collaboration with GE Advanced Materials that makes DVDs unreadable 48 hours after being removed from a specially-sealed package. Once the package is opened, the movie can be watched an unlimited number of times within the 48-hour window. This creates a viable alternative to traditional rental models, with multiple benefits to the consumer including no returns, no late fees, and perfect-quality playback on any standard DVD player. In addition, because the unopened package has a one-year shelf life, Flexplay is a DVD-on-demand solution that offers consumers a compelling combination of affordable price points and "buy anywhere, watch anytime" convenience.

Convex will use the Flexplay platform to enable new mass-market distribution of high-quality movie and game content, including major studio releases in sequence with traditional DVD sell-through as part of its DVD and home video windows as well as original product,
premiered on Flexplay.

The first original motion picture to be nationally released on the Flexplay platform is NOEL, a star-studded holiday drama that premiered recently at the Toronto Film Festival. Directed by Chazz Palminteri (A Bronx Tale, Bullets Over Broadway) and written by David Hubbard (Delivering Milo), the film stars Oscar( winner Susan Sarandon (Dead Man Walking, Thelma & Louise), Penelope Cruz (Head in the Clouds, Vanilla Sky) and Paul Walker (The Fast and the Furious, Pleasantville).

Featuring striking cinematography by Oscar( winner Russell Carpenter (Titanic) and music by eight-time Oscar( winner Alan Menken (The Little Mermaid, Beauty and the Beast, Aladdin), NOEL has all the makings of a holiday classic. Through an inspiring, contemporary story of hope, forgiveness, love and redemption, NOEL delivers the true spirit of the holiday season. The film was produced by Neverland Films, with Jonathan Dana serving as executive producer and Bart Rosenblatt, Al Corley, Eugene Musso and Howard Rosenman serving as producers. "Over the past few years we have been assembling proprietary assets to enhance the entertainment experience. Flexplay creates new opportunities for content providers to reach more people, retailers to offer new products, and consumers to have more choices - all of which reflect our company's core strategy and mission," said Jeff Arnold, CEO of The Convex Group. "We are very excited to launch a film of NOEL's caliber on this platform, as we believe this unique strategy will enable more people to experience it."

NOEL director Chazz Palminteri added, "What is most important to me is the message of the film. It's a movie about hope; a movie about miracles that touches people of all ages, from all walks of life and in all circumstances. And in this day and age, I think we all need a miracle. The story of NOEL will make people feel good inside as they reflect on the hope of the holiday season, and I am excited by the unique approach we are taking with its release."

The Convex Group's distribution of NOEL marks the first "trimultaneous" release of a feature film, designed to offer consumers multiple viewing choices while also generating awareness about Flexplay. This innovative distribution strategy extends through the 2004 holiday season, including a limited nationwide theatrical release beginning November 12; a special one-night-only airing on Turner Network Television (TNT) on Sunday, Nov. 28, at 8 p.m. (ET/PT); and simultaneous online availability of the NOEL on Flexplay DVD exclusively through Amazon.com.

Amazon.com customers can pre-order the NOEL on Flexplay DVD starting today with orders shipping to customers around the third week of November. Amazon.com is offering the NOEL on Flexplay DVD for $4.99, and the title is eligible for Amazon's Super Saver Shipping option, which is free on qualifying orders over $25.

"TNT's reach, brand identity as the destination for drama and marketplace leadership make it the ideal network television partner to join The Convex Group in this innovative distribution strategy to bring NOEL to the widest possible audience," said Steve Koonin, executive vice president and chief operating officer of TNT and TBS. "Hosting the television premiere of the new feature NOEL furthers TNT's position with viewers as the leader in dramatic film entertainment and reinforces the network's reputation within the industry as a high-value partner in creative marketing and promotion. We are pleased to play a key role in the success of NOEL and the Flexplay platform debut."

"All of us involved in the film flipped for this innovative approach to marketing and releasing the film from the moment we heard about it," said Zvi Howard Rosenman, who first started developing NOEL five years ago. "I've produced many 2,000-screen studio pictures before, but I've never seen an approach as creative as this one, on all levels."

A broad mix of companies are participating in the launch of Flexplay and NOEL. TNT, Amazon.com, LidRock, 1800Cheapseats and HowStuffWorks are all launching high-impact, integrated promotional campaigns to drive broad awareness and adoption. Examples include proprietary in-theatre marketing through millions of LidRock interactive CD-ROMs, featuring exclusive NOEL footage, topping fountain beverages at over 500 theatres nationwide; an extensive on-air promotional campaign reaching hundreds of millions of consumers on TNT; and a combination online and grassroots campaign by 1800Cheapseats.com, with a copy of
NOEL on Flexplay offered to anyone that purchases an airline ticket during the holidays.

"We have focused on creating a marketing and distribution plan that complemented the innovative nature of our overall effort," said Dan Adler, chief strategic officer of The Convex Group. "It's been an excellent example of a wide range of partners, on both the creative and
business sides, coming together on an accelerated timeframe to drive an outside-the-box approach to releasing a film and ensuring that the broadest possible audience has the opportunity to be reached by its heart-warming message."

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About The Convex Group, Inc.
The Convex Group, Inc. is a media and entertainment company with an extensive patent portfolio that acquires and integrates unique assets to create new media networks. The company, based in Atlanta, Georgia, owns or controls proprietary distribution and content platforms, including the "HowStuffWorks" franchise, the exclusive rights to "in-lid" CD-ROM distribution, which it operates through the LidRock division, and the Flexplay technology that enables time-limited, on-demand viewing of movies, games and other content delivered on a
DVD.

About TNT
Turner Network Television (TNT), television's destination for drama and one of cable's top-rated networks, offers award-caliber original films, such as the Johnson & Johnson Spotlight Presentation The Wool Cap and the adventure drama The Librarian: Quest for the Spear; highly anticipated original series, including the Steven Spielberg 12-hour series, Into the West; powerful one-hour dramas, such as Law & Order, Without a Trace, ER, NYPD Blue, Charmed, Judging Amy and Angel; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

About Neverland Films
A film production and talent management company founded by its three partners: Al Corley, Bart Rosenblatt and Eugene Musso. The company finances and produces feature films at moderate budgets in the $6-$20 MM range and manages writers and directors. Neverland recently completed the feature film "Noel", and is in post production on "Bigger Than the Sky" staring John Corbett, Amy Smart, & Sean Astin. Other feature productions include: "Scorched , "Cowboy Up", "Drowning Mona", and the Castle Rock film "Palmetto", On the management side the company represents writers and directors such as George Wing ("50 First Dates"), Jose Riverea ("Motorcycle Diaries") and Ken Kwapis ("Sisterhood of the Traveling Pants").

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