April
23, 2003
The Matrix Reloaded
to Premiere this Spring; The Matrix Revolutions To be the First-Ever
IMAX Day and Date Release Of a Hollywood Live-Action Event Film this
Fall
______________________
Digitally Re-mastered
Using IMAX(R) DMR(TM) Technology
LOS ANGELES,
April 23 /PRNewswire-FirstCall/ -- IMAX Corporation (Nasdaq: IMAX;
TSE: IMAX) announced today that The Matrix Reloaded and The
Matrix Revolutions, the second and third chapters in the Wachowski
Brothers' revolutionary film trilogy, will be coming to IMAX(R)
theatres this spring and fall. The Matrix Reloaded and The
Matrix Revolutions, from Warner Bros. Pictures, Village Roadshow
Pictures and producer Joel Silver, will be digitally re-mastered into
the unparalleled image and sound quality of The IMAX Experience(R),
using the revolutionary and proprietary IMAX(R) DMR(TM) (Digital Re-mastering)
technology. The financial terms were not disclosed.
The Matrix Reloaded:
The IMAX Experience will open shortly after the film's 35mm release
on May 15th. And, on November 5th, The Matrix Revolutions: The IMAX
Experience will be released simultaneously on giant IMAX screens
in the IMAX 15/70 format and in conventional theatres in the standard
35mm format. This will mark the first time ever that a Hollywood live
action event film is released concurrently in 35mm and IMAX's format.
IMAX's agreement with Warner Bros. Pictures, which will be the exclusive
distributor of the films to IMAX theatres worldwide, is also the first
multiple IMAX DMR film commitment by a major Hollywood studio.
"We're excited to give fans the opportunity to experience the world
of The Matrix in this spectacular format," said Joel Silver,
producer of The Matrix trilogy. "Throughout the IMAX DMR
conversion process, the IMAX team took meticulous care in maintaining
the technical integrity of the films. The IMAX Experience of both The
Matrix Reloaded and The Matrix Revolutions will add a new
dimension to the films' groundbreaking visual action and advances the
Wachowski Brothers' vision for telling the trilogy's story in multiple
formats."
"The re-mastered IMAX versions of The Matrix Reloaded and
The Matrix Revolutions provide our audience with a whole new way
to experience the films that is even more immersive and more exciting,"
said Dan Fellman, President, Domestic Distribution, Warner Bros.
Pictures. "We are very pleased to be able to bring these two innovative,
cutting edge, spectacular motion picture experiences to the millions
of Matrix fans and new audiences at IMAX theatres, and to be taking
part in what we believe is part of the future of cinema. IMAX's dedication
and enthusiasm under the direction of Greg Foster, IMAX's President
of Filmed Entertainment, makes this project not only a landmark in motion
picture distribution, but also a real pleasure, and one that we look
forward to repeating in the near future."
"The Matrix always scored among the highest when we asked
our consumers what movies they wanted to see re-mastered in IMAX's format,
and we believe that the high concept, high tech films will be great
for IMAX theatres," said Richard L. Gelfond and Bradley
J. Wechsler, Co-Chairmen and Co-CEOs, IMAX Corporation. "We
are thrilled to work with Warner Bros. Pictures, Village Roadshow and
Joel Silver to bring The Matrix Reloaded: The IMAX Experience
to IMAX theatres this spring -- and to be making motion picture
history by bringing the first ever day and date release of a live-action
event film to IMAX theatres with The Matrix Revolutions
this fall. Today, our longtime goal of bringing Hollywood's best event
films to IMAX theatres concurrent with the 35mm release, becomes a reality.
Warner Bros. Pictures is truly visionary in seeding this new ancillary
window through the release of these spectacular films."
Warner Bros. Pictures and IMAX will also distribute the first ever 3D
motorsports film, NASCAR: The IMAX Experience 3D in Spring 2004.
About IMAX Corporation
Founded in 1967,
IMAX Corporation is one of the world's leading entertainment technology
companies. IMAX's businesses include the creation and delivery of the
world's best cinematic presentations using proprietary IMAX and IMAX(R)
3D technology, and the development of the highest quality digital production
and presentation. IMAX theatres feature the highest quality film presentations
on screens that are up to eight stories high and 120 feet wide surrounded
by 12,000 watts of pure digital sound to create The IMAX Experience.
In 2002, IMAX introduced its revolutionary, proprietary IMAX DMR (Digital
Re-mastering) technology, making it possible for virtually any 35mm
live-action film to be transformed into the unparalleled image and sound
quality of The IMAX Experience. The IMAX brand is recognized throughout
the world for extraordinary and immersive family entertainment experiences.
As of December 2002, there were more than 230 IMAX theatres operating
in 32 countries. More than 700 million people have seen an IMAX presentation
since the medium premiered in 1970. IMAX(R), IMAX(R) 3D, IMAX(R) DMR(TM)
and The IMAX Experience(R) are trademarks of IMAX Corporation. More
information on the Company can be found at http://www.imax.com.
This press release
contains forward-looking statements that are based on management assumptions
and existing information and involve certain risks and uncertainties
which could cause actual results to differ materially from future results
expressed or implied by such forward-looking statements. Important factors
that could affect these statements include the timing of theatre system
deliveries, the mix of theatre systems shipped, the timing of the recognition
of revenues and expenses on film production and distribution agreements,
the viability of new businesses and products, and fluctuations in foreign
currency and in the large format and general commercial exhibition market.
These factors and other risks and uncertainties are discussed in the
Company's Annual Report on Form 10-K for the year ended December 31,
2002 and in the subsequent reports filed by the Company with the Securities
and Exchange Commission.